News about: Destination

Gothenburg to stage 2021 Women’s Champions League final

Published by Liselotte Marcusson 3 June, 2019 in Destination, Events.

For the first time ever, Sweden will be organizing a Champions League final. This was decided by the UEFA Executive Committee when they appointed Gothenburg as host for the UEFA Women’s Champions League Final 2021.

Photo: Per Pixel Petersson

– This is a milestone in Swedish football history. As of this year, the Women’s Champions League final is a separate event, and the final played in Budapest in May showed the positive progress for women’s football, says Swedish Football Association’s chairman Karl-Erik Nilsson.

– Gothenburg will once again host a major sporting event and the fact that it’s about women’s football makes us extra happy. We are also looking forward to paying attention to Gothenburg’s 400th anniversary with the help of the UEFA Women’s Champions League Final 2021, says Magnus Hallberg Director of Events at Göteborg & Co.

The final will be played in May 2021 at Gamla Ullevi, the Swedish women’s football national arena.

GBG Beer Week – the highlight of Sweden’s beer capital

Published by Charlott Holmåker 4 April, 2019 in Destination, Events, Tourism.

You are invited to Sweden’s first beer week on 5–13 April! How about a tour on a Paddan canal boat, stopping at various breweries along the way? Or walking the dog from the Beerbliotek to Brewdog breweries? Or enjoying an IPA session, tap-room party or beer crawl in central Gothenburg? The possibilities are almost endless.

Gothenburg is often called the beer capital of Sweden. And for good reason. The number of breweries has rocketed in Gothenburg and the surrounding area. The highpoint is GBG Beer Week, which was the idea of Petur Olafsson and Fredrik Berggren and is about to take place for the fifth year in a row.

“The aim of GBG Beer Week is to make the city’s beer culture thrive and grow even stronger. For one brilliant week in April we celebrate the diversity of Sweden’s rejuvenated beer culture,” says Petur Olafsson.

Every brewery has a place at GBG Beer Week: small or large, local or international, broad in appeal or specialist.

“Together we have set in motion a series of events, arranged by breweries, importers, restaurants, pubs and associations, that get the whole city fizzing with refreshing experiences. The culmination is A Beer & Whisky Fair, a two-day event that attracts over 23,500 visitors,” continues Fredrik Berggren.

So why has Gothenburg become the Swedish beer capital?
“Gothenburg has always been a beer city with a proud history of brewing. That tradition continues today, in a unique cooperative spirit as new and established breweries help and encourage each other. Many of these breweries are leading the way internationally, in quality, innovation and ambition,” says Petur Olafsson.

By the way, it is probably not so strange that Gothenburg should be called Sweden’s beer capital. As reported in the regional newspaper, Göteborgs-Posten, in February, two 400-year-old beer taps were unearthed during the construction of the Västlänken rail link in the area around Skansen Lejonet. Beer taps like these were originally used to serve beer from barrels. In those days the people of Gothenburg brewed and drank a lot of beer. A tradition that the people of Gothenburg still hold close to their hearts!

To find out more about Gothenburg’s microbreweries:
https://www.goteborg.com/mikrobryggerier/

GBG Beer Week, 5–13 April:
http://www.gbgbeerweek.se/

A Beer & Whisky Fair, the Swedish Exhibition & Congress Centre, 12–13 April:
https://olochwhiskymassa.se/

How hotels are helping to make Gothenburg more attractive

Published by Stefan Gadd 21 March, 2019 in Destination, Meetings, Tourism.

For 40 years, Gothenburg’s large hotels have been engaged in a unique partnership in which competitors team up to attract more visitors to Gothenburg. Today, the Association of Large Hotels is comprised of Gothenburg’s 23 largest hotels and is working more actively than ever.

Kristian Andreasson and Alice von Geijer

Kristian Andreasson is Regional Manager for Scandic Hotels in western Sweden, while Alice von Geijer is Hotel Director of Radisson Blu Riverside Hotel. But they are also colleagues, acting respectively as Chair and Deputy Chair of the Association of Large Hotels, Gothenburg.

“The association works together to promote travel to Gothenburg and develop reasons for visits and overnight stays. We collaborate up to the point where a visitor decides to visit Gothenburg, which benefits all of us,” explains Kristian.

“Of course we’re competitors, but we’re also colleagues with similar jobs. Together we address many ideas and issues of common concern, such as skills provision and how to ensure that Gothenburg and our industry continue to evolve and remain at the cutting edge. We maintain a high level of integrity and are good at keeping our roles separate,” says Alice.

The Association of Large Hotels, Gothenburg, was founded in 1980 as a non-profit association. Back then, far fewer hotels met the membership criterion of having over 100 hotel rooms. Today there are 23 member hotels with approximately 7,000 hotel rooms and 4,500 employees between them. Gothenburg also has an association for smaller hotels: the Association of Gothenburg Hotels.

Radisson Blu Riverside Hotel at Lindholmen. Caption: Per Pixel Petersson/Göteborg & Co

Both associations participate actively in Göteborg & Co’s efforts to attract meetings and events and grow Gothenburg as a destination.

“Our partnership allows us to discuss matters at a different level than is usually possible. For this to work, it is necessary to have Göteborg & Co as a coordinating link. Everyone knows they are a neutral party with no profit-making interest,” says Kristian.

This working model allows all the hotels to be involved at an early stage in Gothenburg’s efforts to attract large scientific conferences or events. For an organiser, it is easier to have one point of contact for all hotels than contacting each hotel separately, as is common in other cities.

“We want it to be simple to do business with Gothenburg, and this method works well. The partnership is unique and causes some degree of envy in Stockholm and Malmö,” says Alice.

The business plan of the Association of Large Hotels comprises four focus areas: Cooperation, Accessibility, Safety and Skills Provision. The association deals with issues such as developing reasons for visiting Gothenburg, making the city more accessible, and conducting marketing and training.

Examples of projects supported by the hotels include Autumn City and Halloween at Liseberg, the Volvo Ocean Race, and supplementary events in conjunction with major events. Other matters dealt with by the partnership include common safety and environmental certification and attracting conferences and events to the city.

“Major conferences and events are extremely important: they bring many guests to our hotels and promote a positive image of the city. The visitors are often hugely impressed,” says Kristian.

Several new hotels are being planned in Gothenburg. There is a strong will to invest, and Gothenburg will have about 4,000 new hotel rooms by the second half of the 2020s. This is over 30 per cent more than today. Meanwhile, housing and workplaces are being built at a rate not seen in Gothenburg for many years.

“The whole city will grow, and this expansion benefits Gothenburg. Another of our aims is to actively develop new reasons for visiting. We in the hotel industry feel a need to participate and contribute in this respect,” explains Alice.

Another role of the Association of Large Hotels is to collaborate with decision-makers over urban planning and development. A hotel contributes to a lively urban environment by attracting a flow of visitors and residents. Staycations are becoming increasingly popular. This is a form of tourism where residents or visitors from the region treat themselves to a weekend in a hotel rather than travelling further afield.

“The initiatives we support and develop should also benefit Gothenburg’s residents. We want Gothenburg to be a great city to live in, both now and in the future,” says Kristian.

Gothenburg to enter final negotiations on hosting the IIHF World Junior Championship in ice hockey in 2022

Published by Liselotte Marcusson 13 March, 2019 in Destination, Events.

The Swedish Ice Hockey Association has announced that they intend to start the final negotiations with the City of Gothenburg regarding the World Junior Championship in ice hockey in 2022. The plan is that the championship will take place in Scandinavium and Frölundaborg on December 26, 2021 – January 5, 2022.

– We are very happy and proud of the possibility that such a large international event as the World Junior Championship in ice hockey will come to Gothenburg. The event will also be a fantastic display window for the conclusion of Gothenburg’s 400th anniversary in 2021, says Magnus Hallberg, Managing Director Events at Göteborg & Co.

The World Junior Championship in Ice Hockey has grown into a very popular event that attracts international visitors and international broadcasting. 2019 the championship was held in Vancouver, Canada, and the last time it was held in Sweden was 2014, in Malmö. In 2022, it’s time for Sweden again and this time in Gothenburg.

– It feels very good that our long-term cooperation with the Swedish Ice Hockey Associations has yielded results and we look forward to full stands and a hockey fest in Scandinavium and Frölundaborg, says Lotta Nibell, CEO at Got Event.

Ten countries participate in the IIHF World Junior Championship and over 30 matches are played. The work of getting this championship to Gothenburg has been a collaboration between Göteborg & Co, Got Event, Gothenburg Ice Hockey Association and Frölunda HC.

– Congratulations, Gothenburg and Swedish hockey! WCJ is a fantastic tournament and to experience the world’s best juniors, the next generation star players, at home is a unique opportunity. Hopefully we’ll see some young Gothenburg players chasing the World Cup title in the Tre Kronor player dress, says Christian Lechtaler, Frölunda HC and Patrik Norrman, Gothenburg’s Ice Hockey Association.

Attendance capacity
Frölundaborg 7 520
Scandinavium 12 000

Gothenburg’s top chefs create experiences together

Published by Stefan Gadd 13 February, 2019 in Destination, Meetings.

A team of Gothenburg chefs from the six star-restaurants in the city.

World class restaurants, first class ingredients with seafood as fresh as you can get without wetting your feet – Gothenburg has it all. But there is also a group of talented chefs ready to cooperate whenever Gothenburg hosts a large event. Stefan Karlsson explains how they succeed.

You have probably heard the expression “Too many cooks spoil the broth”. It is not true when it comes to Gothenburg’s gourmet scene. The city boasts six Michelin-starred restaurants, and several with high ambitions to cook and serve mouth-watering culinary experiences. An extraordinary achievement for a relatively small city.

The key to success is a tradition of close collaboration between the chefs. They are competitors, but also friends and colleagues. Stefan Karlsson currently runs three restaurants in Gothenburg of which SK Mat & Människor (Food & People) received a Michelin-star in 2015, less than a year after it opened.

– When I started some 30 years ago, we were a bunch of young, eager chefs that learned from the old ones and from each other. Over the years, we’ve shared ideas and developed a collegiality that you don’t often see elsewhere, says Stefan Karlsson.

One catalyst has been the development as an events and meetings city that Gothenburg has undergone since the 1990’s. Whenever a large championship, a political summit or a convention with thousands of delegates takes place, the chefs plays an important role.

– Preparing a dinner for a banquet with a great number of guests is a challenge in many ways. At these occasions chefs from different restaurants work together, which creates a great team spirit.

The collaboration was taken a step further when Gothenburg Restaurant Association “Taste of Gothenburg” was founded in 1999. Taste of Gothenburg has a mission to strengthen and profile Gothenburg as a culinary destination, the relationship with local producers and suppliers as well as working together to ensure a high level of quality.

One upcoming task for Gothenburg’s chefs is to create the menu for the Congress Dinner and awards ceremony at Associations World Congress 7 – 10 April. Stefan Karlsson plans and coordinates the work.

– We want to give guests a taste of all six restaurants, with flavours based on Swedish traditions and culture, but with a delicious twist from the participating chefs that reflects their special focus, concludes Stefan Karlsson.

Stay at Sweden’s top three hotels – in Gothenburg!

Published by Linda Nordberg 8 February, 2019 in Destination, Meetings, Tourism.

On the west coast of Sweden, in Gothenburg to be specific, you will find three hotels at the top of Tripadvisor’s list of the top 25 hotels in Sweden: Upper House is closely followed by the Hotel Pigalle and Avalon Hotel.

Gothia Towers. Photo: Per Pixel Petersson/Göteborg & Co

This recognition comes from Tripadvisor’s Traveller’s Choice Awards 2019, which are based on reviews and opinions from Tripadvisor travellers over a period of one year. In 2018, Gothenburg took the top two places, but this year the city has taken the entire podium, with three city centre hotels: Upper House in first place, Hotel Pigalle in second and Avalon Hotel in third. Upper House tops the list for the third year in a row!

All three hotels are ideal for visitors who want to experience and explore Gothenburg’s inner city on foot. They are close to museums, the opera house, parks, shopping, Michelin-starred restaurants, bars and cafés. Most are within walking distance.

Design flair in Gothenburg
The three top hotels are also recognised for their strong sense of design, and if design is your thing there is plenty to discover in the city:

On 23 February the Röhsska Museum of Design and Craft will re-open after major refurbishment. The Röhsska Museum is the perfect place to explore design from different places and eras.
The sauna in Frihamnen harbour on Hisingen is part of the preparations for Gothenburg’s 400-year anniversary in 2021. The sauna was designed by the German architectural collective Raumblabor Berlin. Its sheet-metal exterior is constructed from totally recycled material and the changing room walls are made from 12,000 recycled glass bottles.
Along Magasinsgatan, one of the central arteries for shopping and dining in Gothenburg, you can find a great selection of unique designer shops, including the interior design store Artilleriet with its mix of modern and vintage, Rum 21 with its Scandinavian furniture and interior design goods, and Engelska Tapetmagasinet with its wallpapers, cushions and interior furnishings. Another shop that is worth a visit is Miksajo on Vallgatan – a unisex store that focuses on fashion, design and lifestyle accessories.
Set in an old factory building in Lindome, just outside Gothenburg, is Spinneriet, which has been developed into a design centre. You’ll find several exciting shops, artists, second-hand shops and a cosy restaurant.

In addition to the top three places, the Dorsia Hotel & Restaurant took 21st place, and Sankt Jörgen Park took 24th place in Tripadvisor’s ranking.

Gothenburg hotels ranked among Sweden’s best hotels:

1. Upper House
2. Hotel Pigalle
3. Avalon Hotel
21.Dorsia hotel & restaurant
24. Sankt Jörgen Park

Qatar Airways celebrates launch of its new gateway to Gothenburg and West Sweden

Published by Stefan Gadd 23 January, 2019 in Destination.

Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker and Airport Director Charlotte Ljunggren at the press conference in Gothenburg on Tuesday 22 january. Copyright: Tommy Holl

In December 2018, Qatar Airways started a five-times-weekly service between Doha and Gothenburg Landvetter Airport. This connects Gothenburg and West Sweden to more than 160 destinations world-wide.

To celebrate this, Qatar Airways Group CEO His Excellency Mr. Akbar Al Baker hosted a press conference in Gothenburg on Tuesday: “We are tremendously pleased to launch our new direct service to Gothenburg, our second gateway into Sweden. Gothenburg is both an important business centre and a growing tourist destination which is becoming increasingly popular with visitors. This new gateway will offer our Swedish passengers even more convenience and enhanced connectivity to an extensive choice of destinations on our global route network. We invite all to experience the unique charm of Gothenburg and look forward to welcoming passengers on board.”

Qatar Airways currently operates a modern fleet of more than 200 aircraft via its hub, Hamad International Airport (HIA) to more than 160 destinations worldwide. The five weekly flights to Gothenburg are served with a Boeing 787 Dreamliner aircraft, featuring 22 seats in Business Class and 232 seats in Economy Class.

Göteborg & Co acting CEO Anders Söderberg comments: “Gothenburg has for a long time strived for a long-haul route that increases our international connectivity. We are delighted that Qatar Airways has chosen to start this route which will open new opportunities for both private and business travelers. The route will be significant for the global trade and industry companies in western Sweden in their continuous development of business especially in Asia.”

Gothenburg Landvetter Airport last year had 6.8 million passengers and is building for the future. Airport Director Charlotte Ljunggren says: “We are currently expanding the airport with new terminals, a hotel and other facilities. By 2030 around 14.000 people will be employed at the airport.”

As one of the world’s leading international air cargo carriers, Qatar Airways Cargo already has a large presence in the Nordics region, operating belly-hold flights to and from Helsinki, Oslo, Copenhagen and Stockholm, along with four weekly freighters from Oslo. The five weekly wide-body belly-hold flights to and from Gothenburg will increase the overall tonnage to 1,000 tonnes per week from the Nordic region. Direct flights from Gothenburg will greatly benefit the automotive, pharma, high tech and general industries in Sweden, and offer efficient connections to Middle East, Africa, Asia, Australia and New Zealand via the carrier’s hub in Doha.

A multiple award-winning airline, Qatar Airways was named ‘World’s Best Business Class’ by the 2018 World Airline Awards, managed by international air transport rating organisation Skytrax. It was also named ‘Best Business Class Seat’, ‘Best Airline in the Middle East’, and ‘World’s Best First Class Airline Lounge’.

Gothenburg tops world sustainability rankings for third consecutive year

Published by Charlott Holmåker 14 November, 2018 in Destination, Meetings.

For the third year in a row, Gothenburg has come out on top when it comes to sustainability, according to Global Destination Sustainability Index 2018, which was revealed on Wednesday. This is a broad international ranking of sustainability work being done in 50 world cities.

Annika Hallman receives the award from Melanié Delaplanche, GDS-Index Project Director and James Rees, ICCA President.

“We are immensely proud of this award. The fact that Gothenburg succeeds in retaining the top ranking for the third year is an achievement that shows that the city and its tourism industry take sustainability efforts seriously and challenge other cities to do the same,” says Camilla Nyman, CEO of Göteborg & Co.

These rankings were first issued in 2016, and this year interest in taking part was greater than ever. 50 cities and destinations participated, and places like Washington, Bangkok, St Petersburg and Monaco were new additions.

With a score of 94 points of a possible total of 100, Gothenburg came out on top in the list of cities for meetings and events, according to the Global Destination Sustainability Index (GDSI). Gothenburg amassed 92 points last year and took first place then as well.

The GDSI was launched by MCI-Group together with the international organisation ICCA. On Wednesday November 14^th, Annika Hallman, Director Gothenburg Convention Bureau, was able to accept the award on behalf of Gothenburg at the ICCA annual world congress in Dubai.

“Of course, our aim is to come out on top – but in the long run, it is more important for more cities to start working actively on sustainability issues and learn from one another. That was also why the GDSI was initially set up,” says Annika HallmanDirector Gothenburg Convention Bureau.

“I am thrilled to see the level of performance of the GDS-Index improve year on year (+6% in 2018), this is an extremely good sign that destinations are tackling the sustainability challenges of our industry and that the GDS-Index drives and delivers measurable results”, commented Mélanie Delaplanche, GDS-Index Project Director.

All elements of sustainability are measured: environmental, social and economic. But to gain a high ranking, it is not enough just to involve the hospitality trade, with facilities and hotels; the city as a whole must also be engaged in sustainability issues.

The cities are assessed based on about 30 criteria: such as how effectively the city recycles and disposes of waste, environmental certification of hotels and restaurants, emissions of greenhouse gases, accessibility, the traffic situation, rental bike systems and whether both public and private stakeholders have sustainability strategies in place.

“Gothenburg sets an outstanding example as regards sustainability, and a lot of people are looking at what we have done. We were invited this year to hold lectures and workshops in front of several other destinations. More and more cities are now realising that sustainability is a vital argument when it comes to persuading organisers of major conferences and events to consider what they have to offer,” says Annika Hallman.

To find out more about the survey and the results for all cities involved, please see: http://gds-index.com/

Sustainability driving force as Gothenburg launches new tourism strategy

Published by Stefan Gadd 25 October, 2018 in Destination, Tourism.

Open to the world – inclusive, green and dynamic, is the vision for Gothenburg. For two years in a row the city has been named world leader by Global Destinations Sustainability Index (GDSI). With its new tourism strategy, Gothenburg aims to step up the work even further.

Earning a reputation as a clean city by the sea surrounded by lush forests and lakes, Gothenburg has plenty of good examples of environmental initiatives, also as a great meetings and events destination. In 2016 and 2017 the Swedish city received the leadership award by GDSI for its exemplary sustainability performance and commitments.
This year, Gothenburg’s commitment takes one step further by launching a new tourism strategy that addresses overtourism, climate change, social responsibility and environmental issues, problems the tourism industry faces globally.
– Global travel is expected to grow substantially in the future, and destinations must see the drawbacks and handle them seriously. Tourism must contribute to the local society, not drain it. Locals are also our most important ambassadors, and we wish to keep their support and for them to remain a vital part of our destination, says Katarina Thorstensson Manager for sustainable tourism development at Göteborg & Co.
Instead of making a separate sustainability strategy, Gothenburg decided to make the sustainability efforts a part of its main strategies in the coming years. The recently launched business plan “Way to grow 2018 – 2020” sets a new standard where all three dimensions of sustainability – economic, social and ecological – are implemented in all strategies.
The plan is developed in close collaboration with the stakeholders. More than 100 people representing the trade and industry, the academy and the city have participated in the process.
– The city of Gothenburg has set an ambitious goal to double tourism by 2030. A growth like this must be sustainable and we as a destination organisation has a great responsibility to see to that the events and meetings we host, the hotels or attractions we offer, all are managed in a way that don’t jeopardize city life itself, says Katarina Thorstensson.

Success for new ferry route between Stenpiren and Hönö Klåva

Published by Pauline Pontois 23 August, 2018 in Destination, Gothenburg 400 years 2021, Tourism.

Things have gone swimmingly for Styrsöbolaget’s new ferry service between Stenpiren in central Gothenburg and the island Hönö Klåva in Gothenburg’s northern archipelago. Nearly 33 500 passengers used the service between the 26^th of June and the 19^th of August.

The Kungsö ferry departs from Eriksberg for Hönö Klåva. Photo: Pauline Pontois/Göteborg & Co

“The route has had a sensational start, proving there is high demand for transport to the northern archipelago. It is fantastic that nearly 33 500 passengers have used the service. We are proud and delighted to have achieved this result and satisfied residents’ request to link the archipelago to the city centre, something we have wanted to do for several years. We aim for this to become a permanent route,” says Bertil Pevantus, CEO of Styrsöbolaget and Business Area Manager for Ferries at Transdev Sverige AB.

So far, the ferry has run four times a day from Stenpiren to the island Hönö Klåva via Eriksberg. The trip takes 60 minutes and a single ticket costs 75 SEK. The route is operated by Styrsöbolaget. Västtrafik travel tickets are not valid on the ferries. The route was opened by Styrsöbolaget as part of the Accessible Archipelago project for Gothenburg’s 400th anniversary 2021, in response to Gothenburg residents’ request for easier access to the archipelago.

Öckerö Municipality has noted an increase in summer visitors to the Öckerö islands, particularly to Hönö Klåva.

“There has been a sharp increase in visitors to the Öckerö islands this summer, particularly to Hönö Klåva, and all the islands appear to have seen a significant rise in visitors. There has been a marked rise in cycling tourism, which is gratifying as we have been promoting this type of tourism. Island hopping has also increased greatly in this part of the archipelago. We have no official trade figures from Klåva, but from speaking to people it seems that all businesses have at least doubled their sales. We are also delighted that many local residents are using the ferry to travel to central Gothenburg. This proves that there is also a demand for the ferry service among archipelago residents,” says Ronald Johansson, Head of Tourism and Industry at Öckerö Municipality.

New ferry route between Stenpiren and Hönö Klåva

Published by Pauline Pontois 27 June, 2018 in Destination, Gothenburg 400 years 2021, Tourism.

The 26^th of June saw the launch of the new archipelago ferry service between Stenpiren and the island Hönö Klåva via Eriksberg. The Kungsö ferry will have four daily departures in each direction from Tuesday to Sunday between the 26^th of June and the 19^th of August. The new route is operated by Styrsöbolaget as part of the Accessible Archipelago project for Gothenburg’s 400th anniversary 2021. It is a response to Gothenburg residents’ request for easier access to the archipelago from central Gothenburg.

The launch ceremony started at 09.30 am. Bertil Pevantus, CEO of Styrsöbolaget, Ann-Sofie Hermansson (S), Chair of Gothenburg City Executive Board, and Arne Lernhag (M), Chair of Öckerö City Executive Board, presented the initiative and tied a ribbon symbolising a link between the city and the archipelago. After this, the first trip departed at 10.00 am packed with tourists and residents from Gothenburg and Öckerö.

“We’re always delighted to offer passengers new services and experiences. We believe the new route will contribute to the city’s and the archipelago’s development by facilitating public transport and reducing car traffic in the region. We have wanted to open a route between Gothenburg and the northern archipelago for a long time. Now it’s finally here, and we hope it will meet with passengers’ approval,” says Bertil Pevantus, CEO of Styrsöbolaget and Business Area Manager for Ferries at Transdev Sverige AB.

Arne Lernhag (M), Bertil Pevantus and Ann-Sofie Hermansson (S) tied the ribbon symbolising a link between the city and the archipelago. Photo: Pauline Pontois/Göteborg & Co

Foreign correspondents visit Gothenburg

Published by Pauline Pontois 31 May, 2018 in Destination, Trade and industry group.

15 international journalists visited Gothenburg on Thursday to learn about the city’s open attitude and sharing culture in business and in the hospitality industry. During the day they visited AstraZeneca, Lindholmen Science Park and were given a guided tour of central Gothenburg.

International journalists at Astra Zeneca.

“Gothenburg always has something interesting to offer visitors, and today we have fantastic weather as well. Self-driving cars are a hot issue right now and there are lots of questions the average person wants answers to, so I hope we will get some answers today,” said journalist Irina Dergacheva during a visit to Zenuity.

The visit is part of an initiative taken by Göteborg & Co and Business Region Göteborg. Together, they have engaged with businesses and the hospitality sector in Gothenburg with the aim of welcoming international visitors and sharing stories of what the Gothenburg region has to offer.

“We are doing this to raise the international profile of Gothenburg and establish it as one of the most rapidly expanding metropolitan regions in Europe. The hospitality industry, trade & industry and academia are all experiencing a tremendous phase of growth,” says Stefan Gadd, Press & Corporate Communications Manager at Göteborg & Co.

One part of the project, known as Gothenburg Open Source, involves highlighting openness as a unique asset in Gothenburg. This was the reason for inviting foreign correspondents from various countries who are based in Stockholm on a one-day study trip. The ambition for the future is to get greater involvement among businesses and the hospitality sector, to raise international awareness of Gothenburg’s appeal as an innovative, open and creative city.

“Our mission is to strengthen the business development potential of Gothenburg, while Göteborg & Co is responsible for marketing the destination. These two tasks go hand in hand, and it will become increasingly important to trade & industry that the city is an attractive place to invest in and live in,” says Maria Leffler from Business Region Göteborg.

Around SEK 1000 million will be invested in Gothenburg by the year 2035 and the city will see considerable growth in housing and employment. One of the goals of Gothenburg Open Source is to encourage more people to experience the city and its atmosphere of openness and sharing culture, which makes the city feel bigger than it actually is.

News about

Recent Posts

Related pages