About Göteborg & Co
We want to get more people to discover and choose Gothenburg
Göteborg & Co works in broad collaboration to develop the destination, attract and develop events and meetings, and manage the destination’s communication and brand.
A part of the City of Gothenburg
Göteborg & Co AB is owned by the City of Gothenburg. Göteborgs Stadshus AB is the parent company of the group and thus the owner of all companies within the City of Gothenburg. The group is in turn divided into seven clusters. Göteborg & Co is the holding company of the Tourism, Culture and Events cluster (TKE), which includes Liseberg AB, Got Event AB and Göteborgs Stadsteater AB.
Our mission
Göteborg & Co’s mission is to lead and coordinate the work within the TKE cluster and to contribute to strengthening and developing the tourism industry in Gothenburg and the Gothenburg region, as well as supporting its development across the Västra Götaland region. The remit is carried out through continuous destination development and marketing, and by acting as a collaborative platform for stakeholders within the tourism industry.
The tourism industry includes experiences, transport, accommodation, restaurants, cultural and sporting events, attractions, retail and much more that brings a city to life. It is an ecosystem of services that reinforce and support one another.
