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Göteborg & Co
Göteborg & CO fosters collaboration among a large number of stakeholders in the tourism sector, employing multiple networks and development initiatives, and managing projects that are very important to the destination and its future activities.
Through these projects, we create a sustainable destination where travellers can enjoy the attractions of a big city, closeness to nature, and other experiences, now and in the future.
Gothenburg is the largest harbour in Scandinavia and the Port of Gothenburg and Göteborg & Co works together to develop the Cruise industry in the city.
The emissions of CO2 from transportation must be reduced to near zero by 2030. This goal needs to be achieved while people travel, gather, and have the opportunity to experience new things. In this project, we will develop, test, and evaluate new solutions for the tourism industry, thereby moving closer to make events sustainable and emission-free.
Gothenburg has a new signature dish – Gothenburg Royale, created by Malin Boban. The Gothenburg Meal project has been searching for the city's new signature dish in the spring of 2025 as a tribute to sustainable and local food joy.
Göteborg & Co, on behalf of the City of Gothenburg, coordinates a network with a mission to prevent prostitution and human trafficking for sexual purposes within the tourism industry. The network is a collaboration between the hospitality industry, the culture and event sectors, government agencies, and non-profit organisations with expert knowledge.
