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Cookies are small notes that are recorded by your internet browser in order to remember details about your visit. They ensure that this message will not pop up several times, they enable you to engage in chats, and make sure your language preferences are saved.

Some cookies are placed by services from our digital partners, which we use for the purpose of surveys, visitor statistics, videos and more-relevant advertising. You can choose to not accept these. If you change your mind later, you can change your settings via a link at the bottom of every page. Because our partners may have you as a user, or may store data about you, they may use cookies to track you between different websites. They can also save personal data, such as your IP address. By accepting cookies from our partners, this may mean that data is transferred to countries outside the EU.

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Göteborg & Co

Read our cookie policy

How we process your personal data

About cookies and other titbits at goteborgco.se

At goteborgco.se, we save cookies on your internet browser. Your cookie ID and IP address can constitute personal data. We care about your personal privacy, and our use of cookies is in accordance with the Act on Electronic Communication, which ensures that you have the right to know about which kind of cookies we use, the purpose of our use of cookies, and how you can reject them.

In addition to cookies, we also use other similar tracking technology, such as pixels. In this policy, we use the word cookie to refer to both cookies and other tracking technology.

On this page, we will look at:

  • The different categories of cookies that we use on our website.
  • How you can control which cookies may be saved.
  • The purposes for which our cookies are used.

Responsibility

It is Göteborg & Co AB that is responsible for the placing of cookies on this website. We are also the data controller for the processing of your personal data that is collected via cookies when you visit goteborgco.se.

For more information about our processing of personal data using cookies, you can read our privacy document, Personal Data. You can always access this document from the footer on our website.

Contact us

Do you have any further questions about how we use cookies and tracking?

If so, please email us at: <a href=”info@goteborg.com“>info@goteborg.com</a>.

Or write to us via:
Göteborg &amp; Co
Box 29
401 20 Göteborg

What are cookies?

Cookies are small text files that are saved in the internet browser on your computer, smartphone or any other device when you visit our website. Cookies allow the website to recognise your browser, which enables, for example, your personal settings and preferences to be saved, and they follow you as you click your way from page to page.

Which cookies are used at goteborgco.se?

At goteborgco.se, we use several different types of cookies:

  • A session cookie is saved temporarily in your computer’s memory for the duration of your visit to our website. It disappears when you close your browser.
  • A permanent cookie remains on your computer until it is deleted. This means, for example, that our website can recognise your computer’s IP address, and can remember your cookie preferences and your chosen language settings.
  • The cookies that are placed directly by our website are known as first-party cookies. Some of these are necessary in order for all technical functions of the website to work. Our functional cookies do not require your previous consent, and they are always active.
  • We also use third-party cookies. These are placed by our digital partners by means of various services that we use on our website. For those cookies, you can personally choose which purposes you wish to accept. In addition to functional cookies, we at goteborg.com also use cookies for the purpose of statistics & analysis and marketing.

We need your consent

Because statistics and marketing cookies are not essential for our website’s basic functions, we ask for your consent for our use of these cookies. The first time you visit our website, you will be given the opportunity to select which cookies we may use. If you choose to allow all types of cookies, this means that you consent to our processing of cookies as described in this policy.

Sharing personal data with a third party

When you accept statistics and marketing cookies, information about your usage of our website is shared with our social media and analysis partners. These partners can then combine our website data with other information that either you have provided them with or they have collected from your usage of their own services. By accepting statistics and marketing cookies from a third party, certain data may be transferred to countries outside the EU. This means that your consent for these cookies also confirms your consent for our partners to process your data, and that your data may be transferred to countries outside the EU.

Adjustment or withdrawal of consent

By adjusting your settings, you can select the purposes for which we may use cookies. You may at any time withdraw your consent for the processing of cookies. We will stop storing new cookies from the point at which you withdraw your consent. If you wish to delete cookies that have already been stored, you can do so via your browser. You will find instructions about how you can manage cookies in the most common browsers at the bottom of this page. In your browser, you can also choose to allow or block all cookies, and you can specify your cookie settings for individual websites in advance.

Here follows a list of those cookies that are placed via goteborgco.se:

Statistics and analysis cookies

We use statistics and analysis cookies in order to help us improve our website, to optimise the user experience for returning visitors, and to allow us to analyse where our visitors come from and to measure how our website is used. For our use of statistics and analysis cookies, the legal basis is your previously expressed consent.

Google Analytics

Google Analytics provides goteborgco.se with the opportunity to measure and analyse traffic at the website. We collect this information in order to be able to improve the structure, content and navigation of the website. Examples of how we use the information in Google Analytics include: the number of visitors during a defined period, which pages the visitors look at, and how long visitors spend on the website.

_ga

By: Goteborgco.se

Duration: 6 months

_gat

By: Goteborgco.se

Duration: 1 day

_gid

By: Goteborgco.se

Duration: 1 day

Functional cookies

The purpose of the functional cookies that we use is that they are technically necessary for the provision of our website and its functions. In accordance with the Act on Electronic Communication, these cookies are always active and do not require your previous consent.

Cookie settings

The purpose of these cookies is to enable us and our digital partners to be aware of, and to take into account, your chosen preferences regarding cookies.

ACCEPT_COOKIES

By: goteborgco.se

Duration: 6 months

necessary_cookies

By: goteborgco.se

Duration: 1 month

statistics_cookies

By: goteborgco.se

Duration: 1 month

marketing_cookies

By: goteborgco.se

Duration: 1 month

Limiting cookies

Here you will find information about how you can manage cookies in various common browsers:

Manage cookies in Chrome
Manage cookies in Safari
Manage cookies in Safari on iPhone and iPad
Manage cookies in Microsoft Edge
Manage cookies in Firefox

Facebook

Find out more about how Facebook uses your data here. You can also change your personal settings and select which data you allow Facebook to use in order to show you adverts.

Google

Find out more about how Google uses your data here. You can turn personalised advertising on/off, and control which information Google uses in order to target interest-based advertising to you.

More information and the right to complain

If you would like to find out more about cookies, further information is available on the website of the Swedish Post and Telecom Authority. The Swedish Post and Telecom Authority is the supervisory body for electronic communication in Sweden. You have the right to contact them if you wish to complain about our use of cookies.

Personal data management

The Personal Data Act is intended to prevent the violation of your personal integrity when personal data is processed. Your personal data may only be processed if you have given consent or if this is permitted under the Personal Data Act or other legislation.

What is personal data?

Personal data is information that can be linked in one way or another to you personally. This can be data such as your name or personal ID number, but also information such as your telephone number. Photos can also be a form of personal data, if you can clearly be recognised in them.

You give consent by clicking “Send”

When you contact us at Göteborg &amp; Co using the form on our website, by email or an e-service and press “Send”, you automatically consent to letting us store your data. Please remember that you have the right to ask us to delete, update or correct your data.

Processing of personal data

“Processing” is a broad term. According to the legislation, collection, registration, dissemination and processing are some of the ways that personal data can be processed. Göteborg &amp; Co processes your personal data in accordance with the law. In the event that we ask for your consent, you have the right to withdraw this consent. The processing of personal data that is needed in order to fulfil an agreement with you or to fulfil a legal obligation is permitted without consent. We only save your personal data for as long as is necessary for the intended purpose of processing. In certain cases we must comply with the Archives Act or other legislation, which means that we cannot delete data. This may mean that a piece of data that has been removed from one system because it is no longer needed may be kept in another system where the personal data is still required.

Personal data controller

Göteborg & Co is the personal data controller for the processing of personal data on this website, in emails and for processing data within the company. The owner is the City of Gothenburg.
We can be contacted regarding our processing of personal data at info@goteborg.com.

We also have a personal data representative, whose name is Martin Brunhage. He can be contacted at: dso@intraservice.goteborg.se

When is my personal data processed?

Your personal data may be registered by Göteborg &amp; Co when, for example, you send us an email or contact us via Twitter or Facebook. We may then need to save and store your information in our archive. This is one example of an occasion when we process your personal data. We may also do so when you subscribe to some information from us.

Your rights

In most cases you have the right to be informed when we start processing your personal information and why we are doing so. You also have the right, free of charge, to request information on whether your personal data is being processed by us and, if so, which data this involves. You must personally write to us to request this information. You have the right to receive this information within one month. We also need to verify that you are the person you claim to be. Our contact details are given above.

You have the right to request that your data is deleted, updated or corrected.

This means that even if you withdraw your consent and the data based on that consent is no longer processed, your personal data may still be kept by us for other purposes, such as to comply with other laws that we are obliged to follow. Anyone who believes that a company is breaking the Personal Data Act or other personal integrity legislation can inform the Swedish Data Protection Authority. Read more at the Swedish Data Protection Authority website.

Which cookies do you want to accept?

We use cookies in order to provide a better user experience, to measure results, and to show you relevant advertising. By accepting statistics and marketing cookies from a third party, information about your usage is shared with our partners, sometimes in countries outside the EU.

Cookies at goteborgco.se

Functional

Necessary

Notifications, cookie settings

Statistics & analysis

Google Analytics

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Annual and sustainability reports

Göteborg & Co’s annual and sustainability reports tell the story of how we work for a sustainable growth of the destination. Get to know us even better by reading our reports.

Gothenburg strengthens its international position and continues to grow. With over six million guest nights, Gothenburg once again broke records in 2025; more international visitors found their way here and the city consolidated its position as one of the most sustainable in the world.

Statement from Peter Grönberg, CEO Göteborg & Co AB

Read the Annual and sustainability report for 2025 here.

Previous annual & sustainability reports 

Below are all reports from the latest years in PDF-format.

Annual Report & Sustainability Report 2024

Annual Report & Sustainability Report 2022

Annual Report & Sustainability Report 2021

Annual Report & Sustainability Report 2020

Annual Report & Sustainability Report 2019

Annual Report & Sustainability Report 2018

Sustainability Report 2017

Annual Report 2017

Annual Report 2016

Last updated: 30 March, 2026

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