Here you’ll find the 2018 – 2020 business plans for the destination Gothenburg and Göteborg & Co. They map out how to reach the overarching goal of doubling tourism to Gothenburg by 2030; by acting as an international role model and by constantly challenging sustainability perspectives.
The business plans explain how we want to grow. Sustainably, through innovative solutions and always together. The destination business plan has been developed together with hundreds of stakeholders, experts and representatives from the city, academia and business community. In other words, all of those who contribute daily to make Gothenburg an attractive and vibrant metropolitan region.
Annual reports & Sustainability Report, Göteborg & Co
Below you can read out our reports in PDF-format.