World-class sustainability and strong collaboration are vital ingredients in a successful impact approach and fundamental parts of the Gothenburg Strategic Plan for Meetings.

In broad stakeholder collaboration, we work closely with associations and local and national stakeholders to ensure meetings generate a long-term, positive impact for the association and the host community by offering Gothenburg Way to Legacy. We serve association goals and unify with our community. Together, we create change for communities.

The Gothenburg Way to Legacy is a framework which helps meetings to structure their impact process and it includes a Method, Toolbox and Community Support.

"When the International Continence Society (ICS) brought their event to Gothenburg, not only was the supreme quality of the services ensured but something more: the legacy that the event would leave was foreseen long before the event took place. One of the ways that the Gothenburg Convention Bureau ensured a legacy was by providing financial support to local practitioners to attend the event. As a result, they are better prepared and can ensure improved healthcare services to the local population, creating a multiplier effect from one single meeting."

Louise Gorringe, Director Association Management Operations, Kenes Group