Marketing tools
Together we build the destination of Gothenburg.
Elevate Gothenburg with communication
Are you working with promoting Gothenburg and are keen to tell everyone about this fantastic destination? To make it easier for you to tell the world about our destination, you can find inspirational material, information about Gothenburg and other material to use here. You are welcome to use texts, images, movie clips and other tools you may need here.
This toolbox is a product of the project Elevate Gothenburg with communications, meant to inspire business life and individuals to actively elevate our destination.
All communication related to the destination should be based on the following three core values: human, inspiring and pluralistic.
Brand Platform: More people should discover and choose Gothenburg!
Gothenburg has a strong identity, a clear position and many unique strengths. The purpose of this brand platform is to inspire and make it easier for everyone to share the story of Gothenburg.
Tools to promote Gothenburg
Use images, videos, and popular hashtags to communicate about Gothenburg and yourself.
Our destination logotype comes in two variants: one for the Nordic markets as well as Germany and one for the non-Noric markets except Germany. Download all logotypes as zip archive.
Nordic logotype
For communication on the Nordic markets as well as Germany.
Non-Nordic logotype
For communication on the non-Nordic markets, except for Germany, we use one international variant of the logo.
Hashtags
Together we promote the important image of competence, interesting deals, development, etc. Remember to always use #goteborg and #gothenburg.
Events and guides from Gothenburg.com
Gothenburg.com is always updated with events and guides for visitors to explore and experience Gothenburg.
The world is talking about Gothenburg
In 2023, National Geographic wrote about Gothenburg’s “cool new districts growing up alongside cobbled historic pockets,” WANDERLUST recommended “wild, wonderful west Sweden” for travellers who want to keep their ecological footprint low, and The Times reported on how the Swedish archipelago is competing with Ibiza.
Check out what journalists, bloggers, and influencers are writing about Gothenburg. What do you want to be known for?
