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Together we build the destination of Gothenburg.

Elevate Gothenburg with communication

Are you working with promoting Gothenburg and are keen to tell everyone about this fantastic destination? To make it easier for you to tell the world about our destination, you can find inspirational material, information about Gothenburg and other material to use here. You are welcome to use texts, images, movie clips and other tools you may need here.

This toolbox is a product of the project Elevate Gothenburg with communications, meant to inspire business life and individuals to actively elevate our destination.

All communication related to the destination should be based on the following three core values: human, inspiring and pluralistic.

Gothenburg – a small urban city with big ambitions

To us, Gothenburg is a challenger due to the population, culture and innovative business life that make the city attractive. The global highlight is to be renowned and rewarded as the most sustainable city in the world.

Cool place, warm people

The double entendre, refers to the city’s location in northern Europe and Gothenburg as a cool place to visit. The people are warm and welcoming with a relaxed attitude to life.

Destinationen Göteborgs varumärkesplattform (in swedish) (PDF)

Tools to promote Gothenburg

Use images, videos, and popular hashtags to communicate about Gothenburg and yourself.

Our destination logotype comes in two variants: one for the Nordic markets as well as Germany and one for the non-Noric markets except Germany. Download all logotypes as zip archive.

Nordic logotype

For communication on the Nordic markets as well as Germany.

Non-Nordic logotype

For communication on the non-Nordic markets, except for Germany, we use one international variant of the logo.


Together we promote the important image of competence, interesting deals, development, etc. Remember to always use #goteborg and #gothenburg.

Sometimes Gothenburg is a city to visit, sometimes a city to relocate to work or study. Whatever the audience, there are videos and presentations on the Gothenburg you would like to communicate, which you can use as an intro, for…

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Events and guides from is always updated with events and guides for visitors to explore and experience Gothenburg.

Gothenburg’s Official Visitor’s Guide (

Be inspired by others who elevate Gothenburg as a destination

Be inspired by how others have promoted Gothenburg in their communication. How can your company or organization strengthen Gothenburg as an attractive and exciting destination?

AstraZeneca – Settling in

Follow 3 employees and how they have settled in a new exciting location, Gothenburg.

Volvo – Made by People

It is the people who create value – this applies to both cars and cities.

Volvo Trucks – How to go electric

Volvo Trucks describes the importance of quickly transitioning to electric transportation.

Göteborg Film Festival – The Isolated Cinema

With rugged cliffs and mighty waves, a cool place is communicated. Gothenburg’s coast.

Unimeet Gothenburg

International students provide tips on Gothenburg’s offerings in sports and nature.

Göteborg & Co – Rum 13

How long dare you stay in the scariest hotel room of the autumn? Welcome to be locked in.

The world is talking about Gothenburg

In 2023, National Geographic wrote about Gothenburg’s “cool new districts growing up alongside cobbled historic pockets,” WANDERLUST recommended “wild, wonderful west Sweden” for travellers who want to keep their ecological footprint low, and The Times reported on how the Swedish archipelago is competing with Ibiza.

Check out what journalists, bloggers, and influencers are writing about Gothenburg. What do you want to be known for?

Travel trade

Travel Trade work with supporting international travel professionals to inspire travelers to roam this beautiful part of Sweden.


Gothenburg is the largest harbour in Scandinavia and the Port of Gothenburg and Göteborg & Co works together to develop…

Image bank

Find more marketing material via our image bank.

Tailor-made presentation films about Gothenburg

Sometimes Gothenburg is a city to visit, sometimes a city to relocate to work or study. Whatever the audience, there…

Communicate GDSI Leadership Award

Here you will find materials to communicate Gothenburg's position as a sustainable destination and our first place in the Global…

Louise Parra Karlander

Head of Unit, Inhouse
+46 733 18 43 51

Helena Lindqvist

Head of Marketing and Communications
+46 31 368 41 38