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Destination development

Göteborg & Co is the destination marketing organisation of Gothenburg with a mission to have more people discover and choose Gothenburg. This is done by leading and promoting Gothenburg as a sustainable destination through wide-reaching collaboration.

UN Sustainable Lifestyle hub in Gothenburg

In September 2025, Gothenburg became a UN hub for sustainability. The announcement was made during UN General Assembly in New York and means that Gothenburg will serve as a meeting place and an international platform…

A sustainable destination by 2030 

The City of Gothenburg’s destination development programme.

Gothenburg's 400th anniversary

Gothenburg's 400th anniversary is about both urban development and celebration, driven by extensive collaboration for over 10 years. Here, you can explore the summary and the lasting values that have emerged thanks to the anniversary.