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Destination development

Göteborg & Co is the destination marketing organisation of Gothenburg with a mission to have more people discover and choose Gothenburg. This is done by leading and promoting Gothenburg as a sustainable destination through wide-reaching collaboration.

A sustainable destination by 2030 

The City of Gothenburg’s destination development programme.

Knowledge and statistics

Our ambition is to provide you with the latest and most up-to-date information about our industry. We also strive to…

Gothenburg's 400th anniversary

Celebrations from June to September Gothenburg’s Anniversary Celebration took place from June 2 to September 3. During this period, the…