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Destination development

Göteborg & Co is the destination marketing organisation of Gothenburg with a mission to have more people discover and choose Gothenburg. This is done by leading and promoting Gothenburg as a sustainable destination through wide-reaching collaboration.

A sustainable destination by 2030 

The City of Gothenburg’s destination development programme.

Knowledge and statistics

Our ambition is to provide you with the latest and most up-to-date information about our industry. We also strive to…

Gothenburg's 400th anniversary

Gothenburg's 400th anniversary is about both urban development and celebration, driven by extensive collaboration for over 10 years. Here, you…