Skip to content


What are you looking for?

Destination development

Göteborg & Co is the destination marketing organisation of Gothenburg with a mission to have more people discover and choose Gothenburg. This is done by leading and promoting Gothenburg as a sustainable destination through wide-reaching collaboration.

A sustainable destination by 2030 

The City of Gothenburg’s destination development programme.

Knowledge and statistics

Our ambition is to provide you with the latest and most up-to-date information about our industry. We also strive to…

Projects and collaboration

Göteborg & CO fosters collaboration among a large number of stakeholders in the tourism sector, employing multiple networks and development…

Travel trade

Travel Trade work with supporting international travel professionals to inspire travelers to roam this beautiful part of Sweden.


Gothenburg is the largest harbour in Scandinavia and the Port of Gothenburg and Göteborg & Co works together to develop…