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Events with impact

Events are an opportunity for a business to achieve its visions and goals and for the destination to rally around societal challenges. To create long-term societal effects, a broad collaboration between the business and the destination’s various actors is required. It is also necessary to work strategically and systematically. With clear goals, commitment increases, and it becomes easier to measure the results. Through our impact planning methodology, we can maximize the value of your event.

Events create ripple-effects

For example, a sporting event can lead to more active and more people getting involved in association life, which leads to improved living conditions and stronger and more stable sports associations, which in turn leads to better public health and a more inclusive society.

Through collaboration, events can affect social change and create effects that give us a more prosperous society. An event can have an impact in many different areas, as shown above with the seven capitals, or areas of effect.

What is Impact and Legacy? Read more about it here.

Strategic work creates value for both the city and the business

By taking advantage of the opportunities, events can thus be used to create social change. If the work is to lead to long-term effects, broad cooperation and a strategic and systematic way of working are needed. Clear goals and ambitions for the change to be achieved lead to increased commitment and the result becomes easier to measure.

To achieve the desired effect, the organizer’s visions and goals should match the needs of the destination. For example, a goal of an event could be to reduce the gaps between neighborhoods, develop a profession or contribute to achieving the global goals for sustainable development. The starting point for defining the desired effect should be a challenge, a problem or a gap in our society.

Would you like a guide for impact and leacy?

Göteborg & Co has produced a guide on how events can be used to meet societal challenges and create long-term effects. The guide is for event organizers and associations who are interested in working strategically with long-term effects, also called legacy or impact. Order the guide here.

Gothenburg Way to Legacy

We collaborate with associations as well as local and national stakeholders to ensure that events have a positive impact on both the association and the host destination. Our working model “Gothenburg Way to Legacy” includes a Programme, a Toolbox and Community Support.

Gothenburg Way to Legacy model

Case-study: Sport as a driver for long-term social change

What happens when sports associations prioritize long-term positive effects in the planning of an event And what kind of activities and results can it lead to? To highlight this, Göteborg & Co released a film about an older case study from UEFA Women’s Euro 2013, Women’s Champions League Final 2021 in connection with UEFA Women’s Euro 2025. The case illustrates Gothenburg’s successful work to influence gender equality in a positive direction in the long term.

More Case-studies

Here you can read more about case studies done with focus on impact and legacy.

Programme for Events

Our programme covers the time before, during and after the event. It is based on the so-called theory of change,…

Toolbox for Events

The toolbox is used to create customized event-related activities that contribute to your organization's long-term goals. It also includes concepts…

Community Support for events

An event can can make a positive impression in the local community. Göteborg & Co mediates contact with non-profit organizations…

About impact and legacy

Have you ever wondered what "legacy" and "impact" mean in the context of events and how to integrate these concepts…

Best practice-cases within legacy and impact

Read about our examples with focus on legacy and impact.

Sara Ohlsson

Project Assistant
+46 722 25 07 90