Events create ripple-effects
For example, a sporting event can lead to more active and more people getting involved in association life, which leads to improved living conditions and stronger and more stable sports associations, which in turn leads to better public health and a more inclusive society.
Through collaboration, events can affect social change and create effects that give us a more prosperous society. An event can have an impact in many different areas, as shown above with the seven capitals, or areas of effect.
What is Impact and Legacy? Read more about it here.
Strategic work creates value for both the city and the business
By taking advantage of the opportunities, events can thus be used to create social change. If the work is to lead to long-term effects, broad cooperation and a strategic and systematic way of working are needed. Clear goals and ambitions for the change to be achieved lead to increased commitment and the result becomes easier to measure.
To achieve the desired effect, the organizer’s visions and goals should match the needs of the destination. For example, a goal of an event could be to reduce the gaps between neighborhoods, develop a profession or contribute to achieving the global goals for sustainable development. The starting point for defining the desired effect should be a challenge, a problem or a gap in our society.
Would you like a guide for impact and leacy?
Göteborg & Co has produced a guide on how events can be used to meet societal challenges and create long-term effects. The guide is for event organizers and associations who are interested in working strategically with long-term effects, also called legacy or impact. Order the guide here.
Gothenburg Way to Legacy
We collaborate with associations as well as local and national stakeholders to ensure that events have a positive impact on both the association and the host destination. Our working model “Gothenburg Way to Legacy” includes a Programme, a Toolbox and Community Support.
Case-study: Sport as a driver for long-term social change
What happens when sports associations prioritize long-term positive effects in the planning of an event And what kind of activities and results can it lead to? To highlight this, Göteborg & Co released a film about an older case study from UEFA Women’s Euro 2013, Women’s Champions League Final 2021 in connection with UEFA Women’s Euro 2025. The case illustrates Gothenburg’s successful work to influence gender equality in a positive direction in the long term.