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Organisation
Göteborg & Co’s operations are organised into five business areas and two supporting functions. As a municipally owned company, we are governed by a board appointed by the City Council.
Each employee’s expertise and commitment are crucial to Göteborg & Co’s success. The company’s managers and leaders foster engagement and a sense of ownership by both giving and taking responsibility for their assignments. In this way, we strengthen our employees’ capacity and the company’s competitiveness, which in turn requires strong support and collaboration.

Göteborg & Co’s operations are organised into five business areas: Meetings, Events, Trade and Industry Group, Destination Development, and Marketing & Communication. In addition, there are two supporting functions: Finance & Business Control and HR.

Destination Development
The Destination Development business area leads and coordinates efforts to maintain and strengthen the destination’s and the company’s leading position in sustainable destination development, both locally and internationally. The business area works with digital development, analysis and horizon scanning, and brings together the destination’s key issues related to urban and place development, accessibility and attractiveness.
Meetings / Gothenburg Convention Bureau
The Convention Bureau promotes the destination to decision-makers behind primarily international scientific, political and major corporate meetings. We also inspire and support more people to promote the city and bid for meetings to be held in Gothenburg, on-site, as hybrid or digital meetings with Gothenburg as the base.
We also support universities, municipalities, authorities and companies in using meetings to highlight their activities. Local collaboration is strengthened through forums where the public sector, business community and academia can meet to agree on joint actions in broad collaboration.
Together with world-class sustainability efforts, these are key components and fundamental aspects of Gothenburg’s strategic plan for meetings.
Contact Gothenburg Convention Bureau
Events
The Events business area is tasked with driving and strengthening Gothenburg as an event city by strategically developing and enabling sustainable events in culture and sport. The business area comprises three units: Bidding and Sales, Event Development, and Projects.
The Events business area has high ambitions when it comes to sustainability—social, environmental and economic. An important tool is the environmental certification of events. We strive to minimise the negative impact of events on the environment and people, contribute positively to society, stakeholders and the local economy, and create lasting positive effects, both locally and regionally.
The Trade and Industry Group
The Trade and Industry Group is a platform for collaboration between businesses, organisations, municipalities and academia in the effort to strengthen and develop Gothenburg’s competitiveness and attractiveness. By developing and creating new structures for collaboration, initiating new projects and promoting Gothenburg, the Trade and Industry Group aims to make a tangible difference for people and organisations in the region.
Contact the Trade and Industry Group
Marketing and Communications
The Marketing and Communication department manages and develops all brands associated with both the destination and the company, and provides services before, during and after the visit. Satisfied visitors are the best ambassadors, and we are happy to support everyone who values Gothenburg in becoming co-creators of the destination’s brand.
The Marketing & Communication department consists of three units: Corporate Communications, PR, Inhouse, and Visitor Services. Together, we support our partners by providing tools for communicating the destination, as well as advice and support.
Finance, Operational Management and HR
The department is responsible for managing finances, agreements and invoicing, and prepares annual and interim financial statements for reporting to the board and owners. It also provides advisory and coordinating support at a company-wide level in areas such as performance management, reporting, legal matters and procurement. The department is responsible for the company’s organisational development and governance, working closely with management and operations, owners, cluster companies, as well as other municipal departments and companies.
All matters relating to employee care, employment, salaries and the working environment are handled by HR.
Management Office
The company management is responsible for overall business development and certain strategic projects and partnerships. The management team consists of the heads of each business area as well as staff functions. The CEO has overall responsibility for all employees.
Board of Directors
The Board of Directors is appointed by the City Council.

Board members
Leif Pagrotsky (S) chair
Thaher Pelaseyed (V) 1:e vice chair
Jeta Ibishi (M) 2:e vice chair
Marie Zachrisson (L)
Renas Mustafa (S)
Ingrid Bexell (MP)
Johanna Holmdahl (KD)
Substitute members
Karl-Henrik Rosberg (S)
Margareta Broang (M)
Peter Hedlund (V)
Adjunct members
Gitte Caous, Göteborgsregionen (GR)
Petra Gamerdinger, Göteborg & Co
Employee representatives
Josip Baric, Got Event
Bosse Nordlander, Liseberg