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Organise an Event

There is something extra with an event in Gothenburg. A special magic that can only be found here. Do you have an event that you want to host or establish, or an existing event in need of development? Talk to us – ­we offer one of Europe’s leading event cities and help you succeed. Welcome to Gothenburg!

We Love Events

Gothenburg is not just one of Sweden’s main event cities. The passion and motivation that are evident here have spread far beyond Sweden’s borders and made a strong impression on the international events map. Considering the size of Gothenburg it has an impressive list of hosted events. This success is the result of collaboration and a united vision in the way the city organises events. It is also thanks to a wonderful public, who are dedicated, curious and loyal. This is a city that has the ideal arenas and infrastructure for hosting events, as well as bold, creative and professional organisers.

In Gothenburg you have an amazing energy. I love this city, I really love this city.

Maestro Gustavo Dudamel

If you are interested in a collaboration with Göteborg & Co, please fill out the form (in Swedish) and we will contact you as soon as possible. You are also welcome to e-mail or call us.

Why events get better in Gothenburg

Listen to former Lord Mayor Anneli Rhedin, show jumper Malin Baryard Johnsson, Police Commissioner Emelie Kullmyr, Göteborg Film Festival’s Jonas Holmberg and hockey player Joel Lundqvist explain the advantages of Gothenburg as an event city.

The city space as an arena

As a city of events, Gothenburg itself is a natural arena. We take the party out on to the streets and let it take over the city space. Gothenburgers love events!

And yes, once again Göteborg is going for the best party ever, rather than the biggest. Knowing them however, it´s sure to be both.

Lisa Jackson – Men´s Running UK

Visible all over the city

Coherent and consistent visual communication gives an event a clear identity and creates a positive and welcoming setting. Göteborg & Co has an extensive event promotion programme that includes flags, banners, posters and roadside displays to ensure that events have a powerful impact and high visibility.

City dressing around Kungsportsplatsen. Photo: Happy Visual.

Effective collaboration

In Gothenburg, politicians, public authorities and industry all share a common vision and attitude toward events. This in turn ensures smooth and effective collaboration with organisers and owners of rights. As an organiser, you can be sure that the whole city listens to your wishes and acts on them. Our goal is always to exceed the expectations of organisers and take events to new heights.

Everything is so well-organized. And the entire city is involved; sometimes when you´re at an event in other cities, the locals hardly know anything is happening

Lee Ann Gschwind – NBC, USA

Arenas right in the city centre

Gothenburg’s main event venues are uniquely concentrated right in the heart of the city. They include the largest fully integrated hotel, exhibition, event and conference facility, the Swedish Exhibition & Congress Centre and hotel Gothia Towers. The Scandinavium arena is a classic arena that echoes with the energy and applause of decades of magical moments. The arena is linked to the Swedish Exhibition & Congress Centre and hotel Gothia Towers.

The Event District. Photo: Skyflyers/ Göteborg & Co

Nearby are Ullevi outdoor stadium, Gamla Ullevi arena and Valhallabadet, and just around the corner are Liseberg amusement park, Universeum Science Centre and Heden sports pitches. The events centre of Gothenburg has everything you need to host world-class events.

Experience in hosting large international events

As a city we take pride in having hosted such a long list of national and international events. We have long experience and a good understanding of the bid process and what it takes to be a candidate city. We put great emphasis on finding creative solutions and tailoring the city to the specific needs of each event.

Gothia Cup. Photo: Steampipe Production Studio/Göteborg & Co

International championships (a selection):

2024 – IIHF World Junior Championship
2023 – 26th IHF Women’s World Championship
2023 – 28th IHF Men’s World Championship
2021 – UEFA Women’s Champions Leaue Final
2018 – Nordea Masters
2018 – Volvo Ocean Race
2017 – FEI European Championships
2016 – EuroSkills
2016 – EHF Women’s Euro Handball
2016 – North Sea Tall Ships Regatta
2015 – Louis Vuitton America’s Cup World Series
2015 – Volvo Ocean Race
2014 – World Floorball Championships
2013 – Bandy World Championship

2013 – UEFA Women’s Championship
2013 – World Cup Finals in Jumping and Dressage
2013 – European Athletics Indoor Championships
2012 – Women’s Match Racing World Championship
2012 – World Synchronized Skating Championships
2012 – Men’s Olympic Handball Qualification Tournament
2011 – World Handball Championship
2009 – UEFA European Under-21 Championship
2008 – World Figure Skating Championships
2006 – European Athletics Championships, Volvo Ocean Race

A Sustainable Events City

We care about our planet, our city and the people who live here. This makes it important to fill out…

Sustainable Examples

Here you can read about parts of events or events in their entirety that have been arranged by us, or…

Plan an Event in Gothenburg

Need to find a venue for events in Gothenburg? Interested in creating long-term, sustainable, and positive impact and legacy for…

Magnus Hallberg

Director City of Events/ Key Account Sports Events / Head of Security
+46 708 10 25 96

Jennie Heidenfors

Head of Projects, Events
+46 31 368 40 99

Sarah Marting

Manager Event Support
+46 31 368 42 76