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Organise an Event

There is something extra with an event in Gothenburg. A special magic that can only be found here. Do you have an event that you want to host or establish, or an existing event in need of development? Talk to us – ­we offer one of Europe’s leading event cities and help you succeed. Welcome to Gothenburg!

We Love Events

Gothenburg is not just one of Sweden’s main event cities. The passion and motivation that are evident here have spread far beyond Sweden’s borders and made a strong impression on the international events map. Considering the size of Gothenburg it has an impressive list of hosted events. This success is the result of collaboration and a united vision in the way the city organises events. It is also thanks to a wonderful public, who are dedicated, curious and loyal. This is a city that has the ideal arenas and infrastructure for hosting events, as well as bold, creative and professional organisers.

If you are interested in a collaboration with Göteborg & Co, please fill out the form (in Swedish) and we will contact you as soon as possible. You are also welcome to e-mail or call us. Thank you!

In Gothenburg you have an amazing energy. I love this city, I really love this city.

Maestro Gustavo Dudamel

The city space as an arena

As a city of events, Gothenburg itself is a natural arena. We take the party out on to the streets and let it take over the city space. Gothenburgers love events!

And yes, once again Göteborg is going for the best party ever, rather than the biggest. Knowing them however, it´s sure to be both.

Lisa Jackson – Men´s Running UK

Visible all over the city

Coherent and consistent visual communication gives an event a clear identity and creates a positive and welcoming setting. Göteborg & Co has an extensive event promotion programme that includes flags, banners, posters and roadside displays to ensure that events have a powerful impact and high visibility.

Effective collaboration

In Gothenburg, politicians, public authorities and industry all share a common vision and attitude toward events. This in turn ensures smooth and effective collaboration with organisers and owners of rights. As an organiser, you can be sure that the whole city listens to your wishes and acts on them. Our goal is always to exceed the expectations of organisers and take events to new heights.

Everything is so well-organized. And the entire city is involved; sometimes when you´re at an event in other cities, the locals hardly know anything is happening

Lee Ann Gschwind – NBC, USA

Arenas right in the city centre

Gothenburg’s main event venues are uniquely concentrated right in the heart of the city. They include the largest fully integrated hotel, exhibition, event and conference facility, the Swedish Exhibition & Congress Centre and hotel Gothia Towers. The Scandinavium arena is a classic arena that echoes with the energy and applause of decades of magical moments. The arena is linked to the Swedish Exhibition & Congress Centre and hotel Gothia Towers.

Nearby are Ullevi outdoor stadium, Gamla Ullevi arena and Valhallabadet, and just around the corner are Liseberg amusement park, Universeum Science Centre and Heden sports pitches. The events centre of Gothenburg has everything you need to host world-class events.

Volunteer Pool Team Göteborg

As an organiser you can benefit from local hosts to your event through Team Göteborg, a volunteer pool with young people and adults who participate as hosts on city-related events. Through the pool you have access to a group of people, full of diversity, knowledge and event experience. Read more about Team Göteborg (in Swedish).

Heart, soul and experience

As a city we take pride in having hosted such a long list of national and international events. We have long experience and a good understanding of the bid process and what it takes to be a candidate city. We put great emphasis on finding creative solutions and tailoring the city to the specific needs of each event.


International championchips (a selection):

2018 – Nordea Masters
2018 – Volvo Ocean Race
2017 – FEI European Championships
2016 – EuroSkills
2016 – EHF Women’s Euro Handball
2016 – North Sea Tall Ships Regatta
2015 – Louis Vuitton America’s Cup World Series
2015 – Volvo Ocean Race
2014 – World Floorball Championships
2013 – Bandy World Championship
2013 – UEFA Women’s Championship
2013 – World Cup Finals in Jumping and Dressage
2013 – European Athletics Indoor Championships

2012 – Women’s Match Racing World Championship
2012 – World Synchronized Skating Championships
2012 – Men’s Olympic Handball Qualification Tournament
2011 – World Handball Championship
2009 – UEFA European Under-21 Championship
2008 – World Figure Skating Championships
2006 – European Athletics Championships, Volvo Ocean Race


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