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Organise an Event

There is something extra with an event in Gothenburg. A special magic that can only be found here. Do you have an event that you want to host or establish, or an existing event in need of development? Talk to us – ­we offer one of Europe’s leading event cities and help you succeed. Welcome to Gothenburg!

We Love Events

Gothenburg is not just one of Sweden’s main event cities. The passion and motivation that are evident here have spread far beyond Sweden’s borders and made a strong impression on the international events map. Considering the size of Gothenburg it has an impressive list of hosted events. This success is the result of collaboration and a united vision in the way the city organises events. It is also thanks to a wonderful public, who are dedicated, curious and loyal. This is a city that has the ideal arenas and infrastructure for hosting events, as well as bold, creative and professional organisers.

Why events get better in Gothenburg

Listen to former Lord Mayor Anneli Rhedin, show jumper Malin Baryard Johnsson, Police Commissioner Emelie Kullmyr, Göteborg Film Festival’s Jonas Holmberg and hockey player Joel Lundqvist explain the advantages of Gothenburg as an event city.

Visibility all over the city

Coherent and consistent visual communication gives an event a clear identity and creates a positive and welcoming setting. Göteborg & Co has an extensive event promotion programme that includes flags, banners, posters and roadside displays to ensure that events have a powerful impact and high visibility.

City dressing around Kungsportsplatsen. Photo: Happy Visual.

In Gothenburg, collaboration is key

In Gothenburg, politicians, public authorities and industry all share a common vision and attitude toward events. This in turn ensures smooth and effective collaboration with organisers and owners of rights. As an organiser, you can be sure that the whole city listens to your wishes and acts on them.

Arenas right in the city centre

Gothenburg’s main event venues are uniquely concentrated right in the heart of the city. They include the largest fully integrated hotel, exhibition, event and conference facility, the Swedish Exhibition & Congress Centre and hotel Gothia Towers. The Scandinavium arena is a classic arena that echoes with the energy and applause of decades of magical moments. The arena is linked to the Swedish Exhibition & Congress Centre and hotel Gothia Towers.

The Event District. Photo: Skyflyers/ Göteborg & Co

Nearby are Ullevi outdoor stadium, Gamla Ullevi arena and Valhallabadet, and just around the corner are Liseberg amusement park, Universeum Science Centre and Heden sports pitches. The events centre of Gothenburg has everything you need to host world-class events.

The city space as an arena

Except for the arenas in the middle of the city, Göteborg & Co works for Gothenburg to be an arena for all kinds of events, all over the city, throughout the year.

Are you looking for the perfect spot for an event? Here we’ve gathered the citie’s venues and arenas on one platform.

We’ll help you

Göteborg & Co collaborates with event organizers to recruit and enable new events as well as develop existing ones.

We offer cooperation within three areas:

  • Expertise in event development – for example, in sustainability, concept & business development, the latest trends and analyses from around the world, and how to plan and develop an event in public spaces.
  • We lead and drive various networks for collaboration between different actors in the city.
  • Financial investments to enable and develop certain initiatives within prioritized areas.
  • We can lead and run international application processes for major events.

Do you want to collaborate with Göteborg & Co on events? Here, you’ll find tips, tools, and contacts for planning and executing your event in Gothenburg.

Experience in hosting large international events

As a city we take pride in having hosted such a long list of national and international events. We have long experience and a good understanding of the bid process and what it takes to be a candidate city. We put great emphasis on finding creative solutions and tailoring the city to the specific needs of each event.

International championships (a selection):

2024 – IIHF World Junior Championship
2023 – 26th IHF Women’s World Championship
2023 – 28th IHF Men’s World Championship
2021 – UEFA Women’s Champions Leaue Final
2018 – Nordea Masters
2018 – Volvo Ocean Race
2017 – FEI European Championships
2016 – EuroSkills
2016 – EHF Women’s Euro Handball
2016 – North Sea Tall Ships Regatta
2015 – Louis Vuitton America’s Cup World Series
2015 – Volvo Ocean Race
2014 – World Floorball Championships
2013 – Bandy World Championship

2013 – UEFA Women’s Championship
2013 – World Cup Finals in Jumping and Dressage
2013 – European Athletics Indoor Championships
2012 – Women’s Match Racing World Championship
2012 – World Synchronized Skating Championships
2012 – Men’s Olympic Handball Qualification Tournament
2011 – World Handball Championship
2009 – UEFA European Under-21 Championship
2008 – World Figure Skating Championships
2006 – European Athletics Championships, Volvo Ocean Race

Plan an Event in Gothenburg

Here you get tips, tools and contacts for planning and carrying out your event in Gothenburg.

A Sustainable Events City

We care about our planet, our city and the people who live here. Therefore, we aim to reduce the events'…

Best practice cases

Here you can read about parts of events or events in their entirety that have been arranged by us, or…

Events with impact

Events are an opportunity for a business to achieve its visions and goals and for the destination to rally around…

Action Plan for Events 2023-2026

Read more about our plan towards a sustainable destination by 2030.