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Projects and collaboration

Göteborg & Co leads and participates in projects that strengthen Gothenburg’s long-term attractiveness and competitiveness as a destination. These projects serve as tools for strategic destination development and cover areas ranging from sustainability, innovation and international collaboration to social development and knowledge building.

Cruise

Gothenburg is the largest harbour in Scandinavia and the Port of Gothenburg and Göteborg & Co works together to develop the Cruise industry in the city.

Digital Site Visits

A digital sales tool, tailormade to showcase Gothenburg to international organisations.

European Citiverses Uniting for Inclusiveness

We shape smart destinations and the future of urban accessibility using the city’s digital twin, AI and innovative solutions.

Honourable Citizen of Gothenburg

Each year, Göteborg & Co awards the honorary distinction Honourable Citizen of Gothenburg.

Gothenburg’s Sustainable Food Network

Gothenburg is today a rapidly growing food destination, with strong engagement around food and drink. There are already many initiatives and networks making important contributions in different ways. At the same time, in dialogue with several stakeholders, we have identified a need for a shared, open meeting place with sustainability as its focus and foundation.

The Gothenburg Meal

Gothenburg has a new signature dish – Gothenburg Royale, created by Malin Boban.

Climate-smart events

Göteborg & Co works long term to reduce climate emissions from the visitor economy and our own operations.

West Sweden's Network Against Prostitution and Human Trafficking within the tourism industry

Göteborg & Co, on behalf of the City of Gothenburg, coordinates a network with a mission to prevent prostitution and human trafficking for sexual purposes within the tourism industry. The network is a collaboration between the hospitality industry, the culture and event sectors, government agencies, and non-profit organisations with expert knowledge.