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Inspiration for marketing
Find inspiration in our previous campaigns and our collaborations with influencers.
We work with themes and seasons in our marketing to showcase Gothenburg’s offering throughout the year.
Liseberg, Sweden’s finest amusement park, is a key driver and, through its Halloween celebrations and Christmas market, has extended the season and created business opportunities for more stakeholders within the tourism industry. A vibrant music scene, with concerts across multiple genres at various venues, supports restaurants and hotels. Easily accessible, city-close nature and the sea also drive entrepreneurship in these areas.
Christmas campaign 2025
The Christmas campaign aims to increase interest in visiting Gothenburg during the 2025 festive season, as well as to strengthen the Gothenburg destination brand. This year’s campaign focuses on promoting the city’s existing offering with the message Everything you’re looking for can be found in Christmas City Gothenburg. The primary target group is visitors from Sweden and Norway. As always, you will find plenty of content on goteborg.com, including the Christmas in Gothenburg hub page, which offers a wide range of tips on what visitors can enjoy during the festive season.
More guides on goteborg.com
In addition to Christmas in Gothenburg, you will find several inspiring Christmas guides on goteborg.com, which is already filled with festive events that attract many visitors.
- Christmas in Gothenburg
- Christmas markets in Gothenburg
- Christmas buffets in Gothenburg
- Conscious Christmas shopping
- Christmas break in Gothenburg
Example text for Christmas communication
Everything you’re looking for can be found. Whether you’re longing for festive cheer, cosy Christmas markets or a break from the holiday rush, you’ll find it in Gothenburg. Come and experience Christmas at Liseberg, cosy Christmas shopping, sparkling Christmas shows and the flavours of the season. As always, the city’s streets and squares are filled with a sense of community, care and joy.
Best wishes, Gothenburg
Best wishes, Gothenburg is a long-standing destination concept that brings together communication throughout the year. The campaign clearly communicates the destination’s position and core values, while also packaging its key reasons to visit.
The parameters of the destination concept are:
- It should be able to promote Gothenburg in the here and now, while also working in the long term.
- It needs to be overarching in order to remain relevant over time.
- It needs to be easy to work with and consistent over time.
The destination concept is not only intended to target visitors, but can be used by anyone who wants to help strengthen the Gothenburg brand. In addition to the tourism industry, this includes academia and the business community.
Best wishes, Gothenburg embraces the destination’s clear image and position as a human and welcoming city. Whatever the reason for visiting that is being communicated, it is always conveyed as a warm greeting from Gothenburg.