Meetings and events have the power to drive change and development. They are an opportunity for associations and organisations to achieve their visions and goals and for the destination to rally around societal challenges. By using them proactively as platforms for positive impact and having a clear plan for desired outcomes, their benefits can extend well into the future.

In broad stakeholder collaboration, Göteborg & Co partners with associations and local and national stakeholders to ensure that meetings and public events create a lasting, positive impact on the association and our community. We call it the Gothenburg Way to Legacy.