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Marketing tools to promote Gothenburg
Together we build the destination of Gothenburg.
Add current events, news and guides directly from goteborg.com using our widgets, or use images, videos and popular hashtags to communicate about Gothenburg across your channels.
Gothenburg’s media bank
Graphic guidelines
The visual identity of the Gothenburg destination provides guidelines for how the destination’s brand is presented visually. Using the guidelines as a foundation, we communicate the destination consistently and can build the associations we want with the brand.
Please contact us to get our graphic guidelines in English.
Hashtags
Together, we highlight the important image of expertise, exciting business opportunities, development and more. Remember to always use #gothenburg or #göteborg
Tools for promoting the Klippan area
Use our map Explore Klippan to highlight the cultural district, filled with art, culture, food and history in one place. The Klippan area, in the western part of Gothenburg, has much to offer for those interested in industrial heritage, looking to visit galleries, buy art and design, or enjoy food and drink in a unique setting.
Ready-made content about the destination for your website
Would you like your website or digital service to showcase what’s happening in Gothenburg? By sourcing content directly from goteborg.com, you automatically receive up-to-date events and guides without having to spend time on updates yourself.
Widget: A quick way to show more of Gothenburg
With our widget, you can easily display inspiring guides and current events from goteborg.com directly on your website. All you need is a snippet of code. Installation takes just a few minutes and requires no developers.
To ensure the content in the widget is relevant to your audience, it can be tailored by theme or period, such as Christmas, school holidays, music or food. You can also customise the heading, introduction and background colour.
The widget is ideal if you want to inspire visitors to discover more without building your own technical solution. It is available in Swedish, English and German.
Examples of widgets:
Open API: Full integration in your digital environment
With our API, you can retrieve content from goteborg.com and integrate it into your own design and structure. This gives you the flexibility to create tailored solutions.
The API solution requires developers but offers greater control over how the content is presented.
Important to know
- Use the content to showcase and communicate the destination of Gothenburg.
- Do not use it to promote your own products or services.
- Do not place it in contexts that may be perceived as offensive, misleading or unlawful.
- Always state: Source: goteborg.com/Göteborg & Co when using the API.
