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Place development through collaboration
As part of Göteborg & Co’s mission to create attractive and sustainable destination development, we work with urban and place development. The aim is to contribute, in both the short and long term, to more unique attractions, experiences and reasons to visit across the entire destination.
Göteborg & Co has extensive experience in urban and place development, not least through the more than ten-year programme surrounding Gothenburg’s 400th anniversary, which served as a platform for collaboration, place development and communication to help make Gothenburg an even better place together.
Place development is carried out through broad collaboration with the city’s companies and departments, the tourism industry, property owners, civil society, residents and many others, involving a wide range of stakeholders who contribute to creating vibrant and attractive places.
In Göteborg & Co’s business plan, urban and place development is highlighted as one of four strategic priorities. This has enabled us to explore developments in our wider environment, as well as practical forms of collaboration and methods for strengthening Gothenburg as a destination together.
