Explore and learn about our industry

The tourism industry is one of the world’s fastest-growing industries and plays a significant role in Sweden’s economy and employment. Gothenburg is an attractive destination for many people, and the visitors who come here contribute financially to our city. Therefore, it is important for us to gain a deeper understanding of our markets and our visitors.

An ever-changing world

The world around us is constantly changing, creating new conditions. This means that we need to be flexible and adaptable to meet the challenges and opportunities that arise. We need to be open to new thinking and collaborate to create a destination that can quickly change focus and adapt to new needs. Together, we can shape and strengthen our future.