Gothenburg Convention Bureau works strategically with associations wishing to utilise their meeting to create a long-term positive impact in the host community. We offer the Method to associations in subject areas matching Gothenburg’s prioritised sectors or an identified development area. Together, we decide on meeting legacy goals, activities to contribute to those goals and ways of measuring the outcome. The programme is possible thanks to our well-established network of legacy ambassadors representing academia, industry, and public entities. And a firm local belief in the power of collaboration.
Five step method
- Goal setting
- Evaluation and dissemination
This part of the model involves a systematic approach in which we work together to identify needs or challenges, the change we want to achieve, the goals we want to set, activities that can contribute towards our goals, and how we will measure the effects.
Step 1: Analysis
We start by working together to identify how your meeting can help fill a gap or meet a need in society, and which long-term effects we want to achieve. To ensure that the project is as successful as possible, it is important that the organiser’s vision and goals are aligned with those of the host destination.
Step 2: Goal setting
This is the time to identify which short- to medium-term effects will contribute towards the desired long-term effects. These effects may differ from stakeholder to stakeholder. On this basis, the objectives of the project and the indicators to be used for measuring and evaluation can be defined.
Step 3: Co-creation
In order for the meeting to be successful, a temporary working group needs to be set up with specific responsibility for planning the project.
Step 4: Implementation
Time to implement the activities that will lead to both short- and long-term effects. – Carry out the planned activities. – Communicate in accordance with the plan. – Work continuously with indicators. Also encourage and evaluate new ideas.
Step 5: Evaluation and dissemination
There will be many factors other than just the project that affect the long-term societal effects. It is therefore important to also measure and communicate effects in the short and medium terms. These contribute towards long-term effects. Long-term societal effects are both harder to achieve and harder to measure.