Welcome to Göteborg & Co

Our mission is to get more people to discover and choose Gothenburg. We do this through wide-reaching collaboration, by leading and promoting the destination. Gothenburg has been awarded European Capital of Smart Tourism during 2020. Together we aim at developing new, sustainable ways for cities to take advantage of the growing tourism sector.

Read more about European Capital of Smart Tourism

Gothenburg starts the year as Capital of Smart Tourism

For the whole of 2020 Gothenburg will be “European Capital of Smart Tourism” and will mark the year with a wide range of activities. On Friday, Göteborg & Co invited the visitor industry, bus...

Read more