Magasin Göteborg was distributed for the seventh time in a row as a supplement to the trade journal Dagens Industri on the 16th of May 2018. The magazine reached about 210,000 readers this year and has had very good results in the reading survey. It is one of Dagens Industri’s most read supplements.

“Stories from the City with Attitude” was the theme of this year’s magazine. Brave and innovative entrepreneurs, researchers and innovators who truly believe in their project and in their city are lifted in the magazine, showing the diversity of companies located in Gothenburg and its region.

A reading survey based on 300 interviews with different age groups shows that Magasin Göteborg has a long reading time, over nine minutes, evenly distributed throughout the magazine. It is a popular product with satisfied readers who appreciate the news value. This year, the magazine has also reached a younger group up to 34 years. Compared with similar products, the reading value is high for Magasin Göteborg, which is still one of Dagens Industri’s most read supplements.

Read Magasin Göteborg online here (in Swedish only) and give us your feedback at #magasinGBG

Magasin Göteborg 2018

The project “Good Job”, created by Passalen in early 2018, got a new boost this summer with its new job model for young people with disabilities. It is about having a young leader who follows and supports employees during work. After a very successful test period and satisfied employers, the project will continue in the autumn.

The” Good job employee” Erica takes care of the kids’ area at Ica Nära Nya Varvet. Photo: Åza Rydberg.

Good job is for young people with disabilities who want an extra or summer job. The project started in January and an app where you can apply for a job was launched in late June. Thanks to the app, the target group can apply for extra jobs advertised by employers.

During the summer of 2018, Passalen tested the possibility of creating summer jobs for young people with disabilities. The work model is based on having a young leader from Passalen helping the employee in the work tasks. In this way, he/she can work with a support and the employer gets a mentor in place.

Four employers, including ICA Near Nya Varvet and the Election Authority, chose to join the concept and offered summer jobs to five people. Three young leaders employed by Passalen supported Good job employees at workplaces.

The work model was successful and received good feedback from the employers. The Good job employee Ahmad even got a new employment at the Election Authority right after his extra job.

“I would like to thank Good Job for the opportunity you created for me! After the job I got a call from Sofia from the Election Authority who asked me if I wanted to come and help them with ballots sorting. I’m so grateful and glad you chose me, “said Ahmad, Good job employee at the Election Authority.

Good job employee Ahmad prepares the elections at the Election Authority. Photo: Åza Rydberg

“Being able to help those who stand far from the work market to get a foot into working life is a benefit to me. If we were all able to see the strength of people with disabilities instead of thinking that they have reduced capabilities, we would soon be able to reach a more inclusive and equal society” says Åza Rydberg, Project Manager for Good Job at Passalen.

The Trade and Industry group at Göteborg & Co supported the project by enabling young leaders to work with Good job employees during their extra job.

Gothenburg will host World Master Athletics Championships in 2022, a decision that was made today during the ongoing championships in Málaga, Spain. The two other candidates were Tampere, Finland, and L’Aguila, Italy. Representatives from Swedish Athletics, Gothenburg Athletics and the city of Gothenburg received the news down in Málaga, where a conference on future championship organizers was held, during the championships.

The Swedish delegation celebrating. Stefan Olsson and Anna Linner Bassani from Svenska Friidrottsförbundet. Bo Edsberger, Niklas Wallenlind, Goran Delic and Annika Knutsson from Göteborgs Friidrottsförbund. Åsa Borvén and Anna Mjörnvik from Göteborg & Co. Mattias Sunneborn, Anna Eek and Karin Schön from the national team.

“During the week we have met with delegates from all around the world, in order to promote our concept before the voting today. We believe that our long and broad experience of organizing large scale events and our close collaboration with Swedish Athletics and Gothenburg Athletics were decisive factors. We happy and honoured that the delegates, through the election today, show us the trust and confidence to arrange the championships. Thank you!” Says Åsa Borvén, event manager at Gothenburg & Co.

World Master Athletics Championships is an event of large scale, going on for two week and engaging about 8000 participating athletes, all over 35 years old, representing over 100 nations. Including athletes and their travel companions, the organizers estimated that around 20 000 people will visit Gothenburg during the championships, which is plan to be held 17-27 August 2022.

“We are really excited that World Master Athletics is coming to Sweden! The interest for master sports is increasing, so the timing is great. We also feel that the championships will be embraced by and inspiring for athletic lovers in Sweden, young and old. The Championships is a major event, but we feel comfortable and happy with the cooperation with the city of Gothenburg and Gothenburg Athletics, as they both are well experienced event organizers” says Stefan Olsson, General Secretary, Swedish Athletics.

Sweden has hosted World Master Athletics Championships once before – in Gothenburg 1977. Gothenburg has also hosted three other major athletics championships before – World Championships 1995. European Championships 2006 and European Indoor Championships 2013.

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Following a successful project in 2017, the art & theatre association Meeting Plays is back with a new summer theatre in Biskopsgården. Together with professional stage performers and youth leaders, young people from Biskopsgården and Torslanda produce and perform a unique show. “Hej Blå” street theatre has now performed in a variety of locations in Biskopsgården. The Trade & Industry Group at Göteborg & Co, which supported the project, attended one of the performances.

Photo: Göteborg & Co

On a warm, sunny afternoon around 80 children from nearby pre-schools and housing estates gathered in the area where the mobile arts centre, a blue caravan, had parked up for the day. They had come to watch a performance of the new theatre adventure “Hej Blå”, produced by 15-year-olds from Biskopsgården as part of a summer project. The young performers, who had recently finished their last year at school, had been working for six hours a day, alongside professional stage performers to write, rehearse, and perform the show during a tour of Norra Hisingen.

“Last year the youngsters performed in front of an audience of the same age, but this year they wanted to do something different. We changed it so that the group performs a show aimed at younger children from pre-schools and nearby housing estates. This makes it much more fun for them and they learn different forms of street theatre, in which you never know how the audience will react!” say Åsa Janson and Anna Leyman, both project leaders for Meeting Plays.

After a greeting by the “Raspberry Princess” we see movement in the caravan. A group of strange characters all dressed in blue, with masks and painted faces, emerges from the little caravan. These are the aliens. Their spaceship has crashed on Earth and the group is trying to communicate with us as best they can. Thanks to a combination of tricks, dance and music the aliens succeed in communicating with the clearly impressed children in the audience, who welcome the blue group with big smiles.

In an adventure lasting 30 minutes, during which hardly a word is spoken, the children learn to welcome those who look different – people who may look weird at first but turn out to be really nice and interesting when you make an effort to communicate with each other.

The project collaborated even with another summer holiday initiative called Bonnier Hoops, which is also aimed at children in Norra Biskopsgården, where the theatre group had the opportunity to present their project and play live music.

Admir Lukacevic is the founder and CEO of idrott Utan Gränser. Photo: Crelle Ekstrand

Hello Admir! Tell us more about yourself.

I’m the founder of the organisation Sports without Borders (Idrott Utan Gränser). I came to Sweden as a refugee child in the 1990s and lived in a segregated area. It felt to me as if there were few opportunities and it was easy to head down the wrong path. Sport was my salvation. For 10 years I worked with children and young people and tried to get children to be seen and acknowledged through Sports without Borders. I never imagined that I would leave Landskrona until the day I got a letter from the Royal Palace telling me that I had been nominated for an award as the best leader in the voluntary sector. And out of the hundreds nominated it was me who received the royal award for my work and got to shake hands with the king. In 2014 I was also honoured to be awarded the title of best social entrepreneur.

How has Sports without Borders developed in the 2018 academic year?

Nationally, we saw massive growth of 629 percent! We now reach 26,553 children and young people every week all over Sweden. Things also went very well in Gothenburg. We have managed to reach more schools, and especially girls, as 52 young girls joined us to start playing football. The number of participants in other sports also increased and we have seen much more active participation in general in Gothenburg. Young people come along, try it out, take part and stay. We have also given several young leaders their first full-time job. Most of the leaders are excluded from the labour market in some way, but they are very talented and can relate to and inspire the children. So, as well as inspiring the kids through meaningful leisure activities in school and after school, they also become more employable in the labour market by getting their first job.

What are your plans for next year? Any new developments or ideas?

The City of Gothenburg gave us a good evaluation, which confirms the value of our important work. We have also seen clear impacts from other assessments and from schools. The kids are not products; it’s all about building relationships and working sustainably for the long term. Looking ahead to next year we are hoping to work closely with more companies and get a long-term agreement with the City of Gothenburg. Right now, the organisation is working in several areas, but the main focus is Norra Hisingen. I want to develop activities in more areas and get more children to be seen and acknowledged.

Ingång till kongresshall - ESOC

The world’s largest stroke congress, ESOC (European Stroke Organisation Conference), held at the Swedish Exhibition & Congress Centre in Gothenburg, was a great success. The conference enjoyed an all-time-high attendance and broke all records for the association.

More than 4,500 specialists from over 90 countries visited the city. And they were satisfied! The overall impression of the destination was high; Gothenburg scored 6.4 out of 7 in the delegate survey (service, selection of restaurants/cafés, shopping etc. is rated). Almost 80% of the respondents consider returning for pleasure. 88% can also consider recommending Gothenburg as a travel destination to relatives and friends.

Föreläsning om stroke på Göteborgs Universitet
Lecture about stroke at University of Gothenburg

ESOC enjoyed high media attention both nationally and internationally, and the topic also attracted the public. The Göteborgs-Posten morning newspaper featured Magnus Hesselgren and Ann-Christine Jademyr who both suffered from stroke and their recovery. Several public lectures were held during the week. Among them a public seminar “How can I reduce the risk of stroke?” arranged at the University of Gothenburg, where Magnus and Ann-Christine spoke about their experiences. A team of specialists informed about how to prevent stroke through proper diet and physical activity, and how mental health, stress and music can affect. In conjunction with the congress, all delegates were also given the opportunity to run the Göteborgsvarvet Half Marathon in the Region Västra Götaland start group.

Another important part of the program and the congress legacy, was school visits in four secondary schools in Gothenburg. Students in natural science and care programs received visits by congress participants who lectured and raised interest about stroke. 20 of these students also made a study visit to the ESOC congress.

ESOC was held at the Swedish Exhibition and Congress Center in Gothenburg during warm summer days in mid-May. In 2019, ESOC is held in Milan, Italy.

15 international journalists visited Gothenburg on Thursday to learn about the city’s open attitude and sharing culture in business and in the hospitality industry. During the day they visited AstraZeneca, Lindholmen Science Park and were given a guided tour of central Gothenburg.

International journalists at Astra Zeneca.

“Gothenburg always has something interesting to offer visitors, and today we have fantastic weather as well. Self-driving cars are a hot issue right now and there are lots of questions the average person wants answers to, so I hope we will get some answers today,” said journalist Irina Dergacheva during a visit to Zenuity.

The visit is part of an initiative taken by Göteborg & Co and Business Region Göteborg. Together, they have engaged with businesses and the hospitality sector in Gothenburg with the aim of welcoming international visitors and sharing stories of what the Gothenburg region has to offer.

“We are doing this to raise the international profile of Gothenburg and establish it as one of the most rapidly expanding metropolitan regions in Europe. The hospitality industry, trade & industry and academia are all experiencing a tremendous phase of growth,” says Stefan Gadd, Press & Corporate Communications Manager at Göteborg & Co.

One part of the project, known as Gothenburg Open Source, involves highlighting openness as a unique asset in Gothenburg. This was the reason for inviting foreign correspondents from various countries who are based in Stockholm on a one-day study trip. The ambition for the future is to get greater involvement among businesses and the hospitality sector, to raise international awareness of Gothenburg’s appeal as an innovative, open and creative city.

“Our mission is to strengthen the business development potential of Gothenburg, while Göteborg & Co is responsible for marketing the destination. These two tasks go hand in hand, and it will become increasingly important to trade & industry that the city is an attractive place to invest in and live in,” says Maria Leffler from Business Region Göteborg.

Around SEK 1000 million will be invested in Gothenburg by the year 2035 and the city will see considerable growth in housing and employment. One of the goals of Gothenburg Open Source is to encourage more people to experience the city and its atmosphere of openness and sharing culture, which makes the city feel bigger than it actually is.

#gbgtechweek in Gothenburg, 21st–25th of May 2018. Taking place for the fourth year in a row, this is an event designed to raise awareness of Gothenburg’s tech and startup scene and showcase all the city has to offer as an exciting base for entrepreneurs.

Photo: #gbgtechweek

#gbgtechweek is a non-profit organisation founded to support Gothenburg’s entrepreneurs and startup companies by organising and coordinating an event week in May each year.

Throughout the week, inspiring lectures, workshops, hacks and launches relating to technology, startups and enterprise take place at various venues across the city. All the events are free to attend and open to everyone. See the full programme here.

The Trade & Industry Group at Göteborg & Co is a partner of #gbgtechweek, which aims to raise the profile of Gothenburg’s tech and startup scene.

Magasin Göteborg was distributed as a supplement to the trade journal Dagens Industri on the 16th of May 2018. The theme for this year is “Stories from the city with attitude” and how this idea is expressed in Gothenburg. The magazine is published on behalf of Business Region Göteborg and the Trade & Industry Group at Göteborg & Co.

Attitude and the will to succeed are vital elements in the city’s development. This year, Magasin Göteborg turns the spotlight on entrepreneurs, scientists and innovators who truly believe in their projects and their city. What do Gothenburg companies see as the keys to export success? How could a quantum computer help to develop self-driving cars? Which are the hottest companies to watch in the city right now?

You can also read about the importance of artificial intelligence to Stena Line, big projects that are being planned for Gothenburg’s 400 years anniversary in 2021, about the queen of entertainment, Cissi Stenborg, and much more.

The purpose of Magasin Göteborg is to showcase all the innovative people and the diversity of companies and events in the region, which together make Gothenburg an even more attractive city to work in, live in and visit.

Read Magasin Göteborg online here (in Swedish only) and give us your feedback at #magasinGBG

Magasin Göteborg 2018

It has now been confirmed that Lebanese superstar Nancy Ajram will perform in Götaplatsen square at Gothenburg Culture Festival on 17 August. 34-year-old Nancy, whose singing career began 20 years ago, is one of the biggest stars in the Arab music world.

“It feels absolutely fantastic that we will finally see such a pop icon at Gothenburg Culture Festival this summer. I’m looking forward to an unforgettable evening for all our visitors,” says Tasso Stafilidis, General Manager for Gothenburg Culture Festival at Göteborg & Co.

This will be the fourth year in a row that a top Arab performer has appeared at Gothenburg Culture Festival, reflecting a strong and targeted cultural initiative.

“I am so proud that our bookings are helping to spark visitors’ interest in culture, as well as offering terrific Arab pop performances. We have succeeded in making people feel a stronger sense of belonging in our community. This is what integration is really about,” says Tasso Stafilidis.

Nancy Ajram comes from Lebanon and has been called the Britney Spears of the Middle East. She began her career as a child and released her first studio album at the age of just 15. A further eight albums have been released since then. Nancy Ajram has won a string of international and regional awards and served as a judge on Arab Idol.

Top Arab world performers who have appeared at previous Gothenburg Culture Festivals include Elissa, Najwa Karam and Nawal El Zoghbi.

The concert by Nancy Ajram is being funded outside the regular budget of Gothenburg Culture Festival and has been made possible thanks to support from Västra Götaland Cultural Affairs Committee and the Trade & Industry Group at Göteborg & Co.. Like all the other events at Gothenburg Culture Festival the concert by Nancy Ajram is free and open to everyone.

The 2018 Gothenburg Culture Festival and EuroPride 2018 will both take place on 14–19 August and the programme content and event spaces will be coordinated in central Gothenburg.

143 young people from Gothenburg were given jobs during the three-hour Skarpt Läge jobs fair that took place on 23 February 2018. The budget for this year’s fair was 200.000 SEK, which works out at 1400 SEK per job.

Photo: Fredrik Karlsson/Skarpt Läge

The fair attracted a total of 1,146 visitors in the 18 to 30 age group. The jobs fair continues to grow each year and the value of having a physical place to meet was proven once again. The concept is simple: the 48 employers who exhibited at the Radisson Blu Scandinavia hotel all had something to offer in the shape of jobs, training courses or internships.

“We focus on entry jobs. We want to provide a meeting place in Gothenburg that offers young people the quickest route into working life,” says Lotta Forsberg, who has been a project manager since the fair began in 2014.

“The unique appeal of the Skarpt Läge fair is its simplicity. It’s easy for companies to take part. And it’s easy for job seekers to meet employers who have recruitment needs, but above all there is reassuring guidance and follow-up for participants and for exhibitors,” says Fredrik Karlsson, Chairman of Skarpt Läge.

The fair is built on a partnership between the Trade & Industry Group at Göteborg & Co, Team Göteborg, Radisson Blu Scandinavia hotels, the Swedish Public Employment Service, Visita and the association Skarpt Läge. Despite the fantastic results this is just the start. It is hoped that Skarpt Läge will not only be the best jobs fair for young people in Gothenburg, but that it will become the best platform for young people to gain entry to the employment market in Sweden.

Start cultivating an interest in natural sciences from an early age, provide more role models, encourage lifelong learning and work together to strengthen influence. These were some of the ideas discussed during the round table discussion with politicians, business leaders and academics.

Photo: Göteborg & Co

Just over an hour before the opening ceremony of the International Science Festival Gothenburg at the Draken cinema in Gothenburg, Heléne Hellmark Knutsson, Swedish Minister for Higher Education and Research, met representatives of trade & industry and academia at a round table meeting. The group discussed the collective steps that can be taken to support people and meeting places against growing disinformation and resistance to facts. This is a question that everyone present felt was important.

During the hour-long conversation they discussed the importance of fostering an interest in science at an early age and giving everyone opportunities to choose science later in life, regardless of where they live, their family background, financial opportunities, gender, etc. It was also stressed that those who do not choose science should have easy access to academic knowledge. Having good role models in science is also important, and one suggestion was to set up a prize in the name of a prominent scientist such as Hans Rosling. The group also agreed on the need for collaboration and a shared vision.

The round table discussion was held for the first time during the International Science Festival as a follow-up to March for Science 2017, with the goal of developing new platforms for collaboration between business, academia and politics.


Heléne Hellmark Knutsson, Swedish Minister for Higher Education and Research

Jan-Olof Jacke, CEO, AstraZeneca Sweden

Pia Sandvik, CEO, RISE Research Institutes of Sweden

Maria Knutsson Wedel, Vice President of Education and Lifelong Learning at Chalmers University of Technology

Mattias Goksör, Pro-Vice-Chancellor, University of Gothenburg

Göran Blomqvist, CEO, the Swedish Foundation for Humanities and Social Sciences

Carl Johan Sundberg, professor and chairman of the science council of the International Science Festival

About the International Science Festival

Attracting around 70,000 visits each year, the International Science Festival in Gothenburg is one of Europe’s leading popular science events, and the largest knowledge festival held in Sweden. Since 1997 the International Science Festival has provided a meeting place for sharing knowledge, inspiration and new perspectives. Each year the festival offers three programmes: one for academia, one for industry and one for the public that is accessible and free to all.

International Science Festival in Gothenburg is a sustainable festival that focuses on environmental, social and economic issues.

Sponsors: Chalmers University of Technology, the Trade & Industry Group at Göteborg & Co, the City of Gothenburg, the Swedish Foundation for Humanities and Social Sciences, Swedish Research Council and Vinnova.