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Welcome to Göteborg & Co

Our mission is to get more people to discover and choose Gothenburg. We do this through wide-reaching collaboration, by leading and promoting the destination.

Göteborg & Co is a municipal company, City of Gothenburg

Conditions within the tourism industry have undergone a fundamental shift, and we feel warmly for all those who have been…

The European Capital of Smart Tourism is a competition created by the European Commission to reward cities setting examples in…

Vinga fyr

Göteborg & Co is the parent company of the Tourism, Culture & Events cluster, which includes Liseberg, Got Event and…

Together we build a strong Gothenburg brand Here you will find information and material about Gothenburg, to help destination stakeholders to market the city in different contexts. We have put together a selection of toolboxes to make it easier for…

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The time has come for the visitor industry to do what many other industries have already done: build a joint ecosystem to strengthen its competitiveness and enhance its offering by gathering and analysing customer data. The visitor industry’s knowledge hub…

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Illustration

Inspiration for better tourism There is strength in learning from others. That’s why we set out to explore some of the most inspirational ideas for better tourism from around the world. Göteborg & Co has together with Group NAO launched…

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