Together we build a strong Gothenburg brand Here you will find information and material about Gothenburg, to help destination stakeholders to market the city in different contexts. We have put together a selection of toolboxes to make it easier for…
Welcome to Göteborg & Co
Choosing Gothenburg should be easy. Contact us if you are a professional in MICE or the event industry, travel/trade or media. We can help you find the way.
Göteborg & Co, including the Gothenburg Convention Bureau, is the official tourism organisation of Gothenburg

A Sustainable Events City
We care about our planet, our city and the people who live here. This makes it important to fill out…

Hybrid experiences for events and meetings
Hybrid and digital experiences are here to stay That we will meet both physically, digitally and hybrid is what many…

Cruise
Gothenburg is the largest harbour in Scandinavia and the Port of Gothenburg and Göteborg & Co works together to develop…
News


The time has come for the visitor industry to do what many other industries have already done: build a joint ecosystem to strengthen its competitiveness and enhance its offering by gathering and analysing customer data. The visitor industry’s knowledge hub…

Ideas for tourism that gets us closer to the UN Sustainable Development Goals.