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Welcome to Göteborg & Co

Choosing Gothenburg should be easy. Contact us if you are a professional in MICE or the event industry, travel/trade or media. We can help you find the way.

Göteborg & Co, including the Gothenburg Convention Bureau, is the official tourism organisation of Gothenburg

A Sustainable Events City

We care about our planet, our city and the people who live here. This makes it important to fill out…

Hybrid experiences for events and meetings

Hybrid and digital experiences are here to stay That we will meet both physically, digitally and hybrid is what many…


Gothenburg is the largest harbour in Scandinavia and the Port of Gothenburg and Göteborg & Co works together to develop…

Travel trade

Travel Trade work with supporting international travel professionals to inspire travelers to roam this beautiful part of Sweden.

Gothenburg – the European Capital of Smart Tourism 2020

The European Capital of Smart Tourism is a competition created by the European Commission to reward cities setting examples in…


17 new tips from the Gothenburg food scene – here is the list

Gothenburg’s food scene continues to sizzle and after last year’s amazing figure of 40 new restaurant openings despite the pandemic,…

New highlights in Gothenburg 2022

Named one of the world’s best destinations 2021 both by Lonely Planet (“Best Sustainable City Stay 2021”) and Time (“World’s…

An innovation program for the experiential industry to be established in Gothenburg

The experiential industry brings together, among other things, the hospitality industry, trade, sports events and larger parts of the cultural…

Gothenburg at the top when the world’s sustainable cities are ranked

Gothenburg is ranked in the top for the fifth time in a row as the most sustainable destination. On Tuesday,…

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Together we build a strong Gothenburg brand Here you will find information and material about Gothenburg, to help destination stakeholders to market the city in different contexts. We have put together a selection of toolboxes to make it easier for…

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The time has come for the visitor industry to do what many other industries have already done: build a joint ecosystem to strengthen its competitiveness and enhance its offering by gathering and analysing customer data. The visitor industry’s knowledge hub…

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Ideas for tourism that gets us closer to the UN Sustainable Development Goals.

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