Sometimes Gothenburg is a city to visit, sometimes a city to relocate to work or study. Whatever the audience, there are videos and presentations on the Gothenburg you would like to communicate, which you can use as an intro, for…
- Home
- Marketing tools
- Elevate Gothenburg with communication
Elevate Gothenburg with communication

Many companies, organizations, and individuals work with communications about Gothenburg. The project Elevate Gothenburg with communications inspires business life and individuals to actively raise our city. The project will act as a toolbox that can be used by anyone who like to promote Gothenburg.

Gothenburg – a small urban city with big ambitions
To us, Gothenburg is a challenger due to the population, culture and innovative business life that make the city attractive. The global highlight is to be renowned and rewarded as the most sustainable city in the world.
Cool place, warm people
The double entendre, refers to the city’s location in northern Europe and Gothenburg as a cool place to visit. The people are warm and welcoming with a relaxed attitude to life.
Tools to promote Gothenburg
Decorate your homepage with current events, news, and guides via goteborg.com through our easy widget or use pictures, movies, and popular hashtags to promote Gothenburg and yourself.

Hashtags
Together we promote the important image of competence, interesting deals, development, etc. Remember to always use #goteborg and #gothenburg
Examples of communication that elevate Gothenburg as a city
Be inspired by how others have promoted Gothenburg in their communication. How can your company or organization strengthen Gothenburg as an attractive and exciting city?
AstraZeneca – Settling in
Follow 3 employees and how they have settled in Gothenburg.
Volvo – Made by People
It is the people who create value – this applies to both cars and cities.
Volvo Trucks – How to go electric
Volvo trucks describes the importance of quickly converting to electric transport
Göteborg Film Festival – The Isolated Cinema
With rugged rocks and huge waves, a cool place is communicated. Gothenburg’s coastline.
Unimeet Gothenburg
Internationella students give tips on Gothenburg’s rage of sports and nature.
Göteborg & Co – Rum 13
How long do you dare to stay in autumn’s scariest hotel room? Welcome to being locked up.
The world talks about Gothenburg
Gothenburg – from trendy neighborhoods to food culture and sustainability. What do you like to be known for?
The Independent
In an article from the British The Independent, the reporter takes a deep dive into Gothenburg’s sustainability efforts. The city is described as a welcoming place “where fantastic ideas can blossom”
New York Times
During the Pandemic Year 2021, Gothenburg Film Festival took social distancing to its extreme in an isolated cinema – for one person – at the Pater Noster lighthouse. Something that was noticed in an article by the New York Times.
The Guardian
“10 coolest areas” 2020, Gothenburg and the neighborhood around Järntorget and Långgatorna were at the top of the list. “A city that is easy to love,” the newspaper wrote in its article.
Contact us
Do you want to be involved in communicating Gothenburg?
Do you have questions or an exciting project you want help with? Get in touch!
Helena Lindqvist, acting marketing and Communications manager
helena.lindqvist@goteborg.com
+46 725 41 84 50
Ulrika Carlsson, Projectleader Marketing and communications
Ulrika.carlsson@goteborg.com
+46 705 880 444