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Marketing material

Together we build a strong Gothenburg brand

Here you will find information and material about Gothenburg, to help destination stakeholders to market the city in different contexts.

We have put together a selection of toolboxes to make it easier for you to get involved in the marketing of Gothenburg from different destination perspectives.

Please make use of our toolboxes, share our campaigns or use our material for inspiration when you create your own content.

Hopefully you already have the most important tool of all – a love of the city.

Destination Logotype

Our destination logotype comes in two variants. One for the Nordic markets as well as Germany and one for the…

Göteborg & Co:s Image Bank

Free pictures of Gothenburg for editorial use. The media bank contains hundreds of images, free to use for editorial purposes.…


Louise Parra Karlander

Head of unit inhouse
+46 733 18 43 51