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Circular Event Clothes at Gothenburg Culture Festival 2023
During Gothenburg Culture Festival 2023, an exciting step was taken in sustainability for event clothing. The journey began with a simple thought: can clothes be reused and reshaped to be used again at large events?
Clothes and branding that can be reused
T-Shirt
Origin: Used from Stina Randestad’s collection for Borås Science Park and Way out west 2022. Converted from former nursing clothes.
Design: Solid color lapels in different colors with a black surface on the chest for flexible branding.
Quantity: 50 t-shirts
Jackets
Origin: Older jackets from past events, restyled to hide outdated logos.
Design: Neutral green and without branding.
Quantity: 50 jackets
Branding
- Temporary branding with weatherproof stickers.
- Stickers could be applied to plastic squares on t-shirts and directly to jacket material.
- A time-consuming but flexible solution.
Circular clothes saves resources
Reuse of event clothes marks the way towards sustainability in event clothing. By reusing and redesigning existing clothes for Gothenburg Culture Festival, we eliminate the need for new production and save raw materials and energy. The idea is that this not only reduces the environmental impact, but that it can set a new, sustainable standard for events. The investment in circular event clothing shows that creative and sustainable solutions are possible and necessary for a greener future.
Circular event clothes was made in collaboration with Gothenburg Culture Festival and The swedish school of textiles by Science Park Borås.