Skip to content
Choose language

7 reasons to visit Gothenburg

The year 2023 is a special one for Gothenburg as it’s time to celebrate our 400-year Jubilee. The city invites you to come and sample the many exciting things it has to offer this year, out of which we’ve chosen seven to tempt you.

1. Swimming in the middle of things

A chance to swim near town was on the wish list of most residents when planning for the 400-year Jubilee. Now there’s a place in Frihamn with one pool for diving, another with a water slide and a longer one for swimming. They, and the iconic public sauna (which is being renovated), are free to residents and visitors. Special purifying techniques mean it’s possible to swim in both fresh and salt water all year round. As well as the swimming pools, Jubileum Park also houses a large new playground opened in 2022. So bring your swimming things and a smile on your next visit to Gothenburg.

2. Second-hand safari

Gothenburg’s 125 vintage, second-hand and sustainable shops attract many visitors. If you’re a new or inexperienced shopper, you can book a stylist to take you on a curated fashion safari to find trophies in the shopping jungle.

3. Draken Live + new views

Järntorget will offer an old/new stage for live performances as well as the chance to travel to the 34th floor of Petter Stordalens new hotel Draken, with its magical views. Premiere 21 September.

4. The Festival

From the 2nd to the 5th of June there’ll be 70,000 square metres of events with free music of all conceivable genres, introduced by the Gothenburg Symphony Orchestra and Sarah Klang. And of course, enormous amounts of food will be served. Sweden’s best-known comics will do their thing and an evening at Way Out West (including First Aid Kit) will be followed by Europe’s Final Countdown, booming out to mark the end of the festival. The celebrations continue all summer.

5. Bruce, Laleh and Håkan

World class artists play live in Gothenburg , from June until the end of August: Metallica 16 and 18 June, Bruce Springsteen 24, 26 and 28 June, Coldplay 8 and 9, 11 and 12 July, Gyllene Tider 5 August and Laleh 26 August. And Ullevi isn’t the only place concerts are staged. On 26 August Diggiloo marks the premiere of Skatås as a concert venue, while from 10 to 12 August, Way Out West takes over Slottsskogen, this year with Håkan Hellström as the final act.

6. Running in Gothenburg

On September 3rd Göteborgsvarvet’s first marathon makes an historic debut, and the city-wide Gothenburg Culture Festival runs from 1 to 3 September. Daniela Rathana, Magnus Carlsson, D-A-D and Molly Hammar are some of the artistes.

7. Beer walks

In the capital of local breweries, you can of course go on guided beer walks, where you can experience that Gothenburg feeling and try new beers at the same time. Book, or go on your own. The beer tour at Ringön is a hot tip.

Text: Ulrica Segersten

This article was first published in Magazine Gothenburg

Read more on Magasin Göteborg (

Magazine Gothenburg is a collaboration between the Trade and Industry Group at Göteborg & Co and Business Region Göteborg. The magazine is distributed as an appendix to Dagens industri and posted in a number of places around Gothenburg. If you wish to receive a physical version, you are welcome to contact