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Ideas & Inspiration

In Gothenburg there is a lot to discover. Cool shops, fun architecture, exhibitions, bars and restaurants are only a few reasons for making a trip to the city. Here you will find the latest places and some of Gothenburg’s hidden favourites. Find your inspiration at and follow us on

Swedish 'Fika'

Gothenburg has many cosy cafés where you can have a "fika" and a traditional cinnamon bun – a popular choice…

Gothenburg “musts” for families

Gothenburg is a very family-friendly city with most of the attractions within walking distance or accessible by tram or bus.…

Parks & Gardens

The compact city centre makes it easy to walk from the green groves of Slottsskogen to the Botanical Garden's flower…


Local design merges with global trends in the shopping districts of Gothenburg.

Culture in Gothenburg

Your guide to music, performing arts, literature, film and exhibitions in Gothenburg.

Welcome to the Archipelago!

Over 20 islands with an endless amount of gems to discover.

Major events 2022

2022 is packed with sports, culture and music events. Here are some of our favourite highlights.

Fantastic bars, restaurants and more in Gothenburg

There’s a crazy amount of great places to try in Gothenburg. We have probably forgotten half of them, but here’s…

Guide to The Neighbourhoods

Go beyond the city centre to find cosy areas with unique charm and style.

10 must-dos in Gothenburg

Here are 10 things you must do to get a taste of the city.

Contact us for more information

Eva Lehmann

Head of Unit, PR, Campaigns and Travel Trade
+ 46 706 51 52 44

Sofie Mantzaris

PR Manager UK and Concept Developer for Food
+46 72 705 06 16

Charlott Holmåker

PR Manager, Sweden, Norway and Denmark
+46 31 368 40 31

Petra Gamerdinger

PR Manager, Germany, USA, Sweden, Travel Trade
+46 31 368 42 24