Göteborg & Co works strategically with organizers who want to use their event to create a long-term positive impact on the host destination. The program is offered to organizers in areas that match Gothenburg’s visions and development areas. Together we make decisions about what effects the event wants to create, what goals are to be reached, activities to contribute to these goals, and measurement methods. The program is made possible by our well-established network of ambassadors representing academia, industry, and the public sector, as well as a strong belief in the power of collaboration.

Programme steps

1. Analysis
2. Goal setting
3. Co-creation
4. Implementation
5. Evaluation and dissemination