Travel trade

Travel Trade work with supporting international travel professionals to inspire travelers to roam this beautiful part of Sweden.

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Gothenburg Agent Offer

Let us help you experience our city

Please note that the Agent Offer is reserved for International Travel Professionals interested in promoting Gothenburg as a tourism destination.

The offer includes

Special agent price at selected hotels including breakfast (view list below). Note that the offer is subject to availability.

One Gothenburg Pass 48 hour entitles you free entry to the city’s top attractions, museums and sightseeing tours. Read more at

How to make a request

  • Send an email to
  • State your reason for visiting Gothenburg.
  • Include your business email signature or attach a copy of your business card.
  • If you already have Gothenburg in your portfolio please include links.

Once your request gets confirmed

  • To make a hotel reservation: You need to contact the hotel directly. The contact details and promo-agent booking code will be sent out in the confirmation email.
  • To pick up your complimentary Gothenburg Pass: Print and bring the confirmation note together with a business card to the Tourist Information Centre at Kungsportsplatsen. Please see the Tourist Information Centre opening hours.