Travel trade

Travel Trade work with supporting international travel professionals to inspire travelers to roam this beautiful part of Sweden.

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Gothenburg Agent Offer

Let us help you experience our city

Please note that the Agent Offer is reserved for International Travel Professionals interested in promoting Gothenburg as a tourism destination.

The Offer includes

Special agent price at selected hotels including breakfast (view list below). Note that the offer is subject to availability.

One Gothenburg Pass 48 hour – entitles you free entry to the city’s top attractions, museums and sightseeing tours. Read more at

How to make a request

  • Send an email to
  • State your reason for visiting Gothenburg.
  • Include your business email signature or attach a copy of your business card.
  • If you already have Gothenburg in your portfolio please include links.

Once your request gets confirmed

  • To make a hotel reservation: You need to contact the hotel directly. The contact details and promo-agent booking code will be sent out in the confirmation email.
  • To pick up your complimentary Gothenburg Pass: Print and bring the confirmation note together with a business card to the Tourist Information Centre at Kungsportsplatsen. Please see the Tourist Information Centre opening hours.