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Innovation and development

Göteborg & Co is the destination marketing organisation of Gothenburg with a mission to have more people discover and choose Gothenburg. This is done by leading and promoting Gothenburg as a sustainable destination through wide-reaching collaboration.


Gothenburg is the largest harbour in Scandinavia and the Port of Gothenburg and Göteborg & Co works together to develop…

Travel trade

Travel Trade work with supporting international travel professionals to inspire travelers to roam this beautiful part of Sweden.

Projects and collaboration

Travellers value the opportunity to combine the attractions of a big city with closeness to nature and other experiences. This…