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Annika Hallman

I have spent the last 20 years developing and marketing Gothenburg and the region – first based in Brussels and later in Gothenburg.

My overall mission is to market and sell the destination Gothenburg to decision makers of mainly international, political and larger corporate meetings. Together with my colleagues at Göteborg & Co – convention bureau, where I am also the director since 2016, I work with strategically important issues to attract meetings to the city.

My best Gothenburg tips:

I love the sea and I like to spend time both in and by the ocean. Take the ferry across the river Göta Älv and enjoy the seven kilometres long riverside walk. Stroll along the docks from Eriksberg to Lindholmen and discover everything from cosy cafés and restaurants to exciting artworks.

Annika Hallman, Director, City of Meetings
+46 31 368 40 52