Since it began in 2007, the incredibly popular Way Out West music festival has become almost as well known for its commitment to sustainability as for its diverse programme of artists. In 2012 the festival stopped serving meat and became entirely vegetarian; in 2014 it switched to organic beer, and in 2015 Way Out West became lactose-free thanks to a partnership with the oat milk company Oatly. The festival has been environmentally certified by the City of Gothenburg right from the start, serves organically certified produce (KRAV) and was the first music festival in the world to be certified to ISO 20121.

Way Out West has quickly become an international example for other festivals to follow. By focusing on organic and vegetarian food it has not only contributed to the environment but also kick-started social debate on the topic of the way we live.