Events can be a force for change that has effects on society and affects behaviors. The effects can change attitudes or intangible values long after the event has been performed. Strategic work reinforces the long-term positive impact that the event intends to generate. With careful planning and follow-up, it is possible to show the power of change that can lead to increased quality of life for citizens, investments or increased sustainability.

Göteborg & Co offers knowledge, working models and a network of collaborations that your event can use to create long-term values.

Gothenburg Way to Legacy

We collaborate with associations as well as local and national stakeholders to ensure that events have a positive impact on both the association and the host destination. Our working model “Gothenburg Way to Legacy” includes a Programme, a Toolbox and Community Support.

Read more about legacy and impact here.

Tools and Inspiration Connected to Events

• The Swedish Sports Confederation has created a knowledge bank for sporting events that want to invest in strategically working with long-term effects. Read more here: Event Legacy – Legacy for Sporting Events (In swedish)

• Strategic work was carried out in 2019 and 2020 in connection with the UEFA Women’s Champions League Final 2021. Read more here: Goda exempel – Göteborg & Co (goteborgco.se) (In swedish)

•  Gothenburg hosted Euroskills in 2017. The event created planned and unplanned effects in many ways for Gothenburg. Read more about one of the effects here: Future Skills: the legacy of EuroSkills – Göteborg & Co (goteborgco.se) (In swedish).

Case Study: Sports Engagement in Gothenburg Drives Social Impact

What happens when sport federations prioritize long-term positive impact in the early planning stages of their event? And what kind of activities and outcomes can it lead to? To cast light on this, Göteborg & Co released a legacy case study from UEFA Women’s Euro 2013, Women’s Champions League final 2021 and UEFA Women’s Euro 2025. This case illustrates Gothenburg’s successful work to make long term impact for equality.

Ongoing Projects

Read more about ongoing projects in the subpages below.