How can we develop an experience industry with the support of digital tools and business development – through all three dimensions of sustainability; ecologically, economically and socially?

Xperience Next is an innovation platform where you share that responsibility, want to create the future together and accelerate the rate of change of the experience industry by sharing results and giving extra power to interesting options that generate new insights, tools, methods and business models with the aim of creating value for many.

Gothenburg & Co is a proud partner of the innovation program Xperience Next that is developed and lead by Lindholmen Science Park, the neutral arena for collaboration in order to create the best possible conditions for innovation and for people, businesses, and organizations to meet and build new networks.

Research and development of sustainable ideas

For Gothenburg & Co and the destination Gothenburg, it is important to work with research and development of sustainable ideas, products and services linked to the experience industry that become reality.

Göteborg & Co has been a thought leader in developing a concept called the Destination Data Platform (DDP) in the Tourism Agenda project, which is part of the Xperience Next project portfolio. Tourism Agenda’s goal is to develop a tool to predict trends and customer needs, using big data and customer transaction mapping, and to gain knowledge and insights about investing in sustainable experiences.

Read more about Xperience Next here