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Projects and collaboration

Travellers value the opportunity to combine the attractions of a big city with closeness to nature and other experiences. This is an area where Gothenburg can compete strongly in the future. It requires mutual support by the city and the region. A destination does not end at a municipal boundary; in reality it is the area that the visitor interprets as a destination.

Göteborg & Co implements a cooperative agreement between Visit Sweden and the West Sweden Tourist Board, and extends collaboration with the Gothenburg region, focusing on business development, communication and accessibility, expanding and developing the collaborative platform that provides the foundation for partnership between the City of Tourism and private stakeholders.

In cooperation with a large number of stakeholders we manage projects and activities in areas that are very important to the destination and its future activities.

Hybrid experiences for events and meetings

Hybrid and digital experiences are here to stay Many Swedish and international studies we have read say we meet physically,…

Xperience Next

Xperience Next is an innovation platform and dynamic meeting place for digitalization, business development and technology that will enforce the…

Gothenburg's 400th anniversary

Gothenburg's Jubilee celebrations kick off with a big Jubilee Festival June 2 - 5 at Frihamnspiren and continue all summer…

Destination's Data Platform

The Destination’s Data Platform aims to explore how anonymized big-data and digital twins can be a foundation for creating innovative…

International Partnerships

Göteborg & Co is an active partner in a number of national and international networks, and collaborates with a variety…

101 sustainable ideas

Ideas for tourism that gets us closer to the UN Sustainable Development Goals.