Göteborg & Co is owned by the City of Gothenburg through Göteborg Stadshus AB. The company’s mission is to market and support the development of Gothenburg as a city for tourism, events and meetings, in broad collaboration with other stakeholders.


Göteborg & Co is also the parent company of the Tourism, Culture and Events cluster. This cluster includes Liseberg AB, Got Event AB, Stadsteatern i Göteborg AB and Göteborg & Co.

Collaboration with private industry takes place through a platform for collaboration – the Visitor Industry Forum.

The cluster is informally managed by a council of CEOs from each cluster company.