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On 14–15 November, this year’s #Connect2Capital event was held at the Clarion Post Hotel, where investors and growth companies met up to match ideas with venture capital. Attracting over 400 participants, including 80 investors, the event is an important platform for companies seeking venture capital and investors.

Photo: Connect Sverige

For the fifth year in a row, local, national and international entrepreneurs and investors gathered at the Clarion Post Hotel. The #Connect2Capital event enables companies seeking capital to meet investors and business angels under one roof. It offers two days of panel discussions, keynote speeches and pitching competitions on stage in front of a jury, as well as individual meetings that give entrepreneurs the chance to sell their ideas directly to investors. At the evening event, Gothenburg-based startup Silicon VikingsPrecisely were selected to represent Sweden in the Startup World Cup in San Francisco in May 2020.

“#Connect2Capital is a great forum for promoting innovative companies from our region. It is also an excellent opportunity to give more Nordic startups access to business opportunities and new networks,” said Malin Kjällström, project manager at Connect West for #Connect2Capital.

Emma Rozada, founder and COO of The Techno Creatives attended the event to draw more attention to enterprise in Gothenburg. Two years ago, she made her own pitch to investors. This year she took part in a panel discussion entitled “How to break through” and talked about breakthrough and breakdown in the development of a growth company.

“Pitching is an ongoing journey. You have to keep it fresh and vibrant all the time, because by the time you need money it is too late to start pitching. Events like #Connect2Capital are incredibly important and it’s great to have it in Gothenburg, which is generally more industrial than the rest of Sweden. It gives you the opportunity to network with companies that have more insight in technology.”

#Connect2Capital is organised by Connect Sweden, Region West, in collaboration with Göteborg & Co’s Trade & Industry Group, Almi, Business Region Göteborg and Region Västra Götaland