When the Gothenburg Symphony Orchestra recently gave a guest concert at the Berlin Philharmonie, the Gothenburg Convention Bureau took the opportunity to visit Berlin together with staff from the Swedish Exhibition & Congress Centre. Whilst there, they visited several customers and invited strategically important partners to the concert.
To strengthen relations and promote Gothenburg as a meeting destination, visits were arranged with several professional conference organisers in Berlin. These visits provided an opportunity to present Gothenburg’s strategic plan drawn up in partnership between industry, academia and the city, which will provide a basis for future efforts to promote Gothenburg as a destination for conferences and meetings. The conference organisers were also invited to the concert given by the Gothenburg Symphony Orchestra.
“It was extremely valuable for Gothenburg to have this opportunity to invite strategic business partners to hear the Swedish national orchestra, especially in Germany, where there is a long-standing interest in Sweden and Gothenburg. This will strengthen Gothenburg’s position as a meeting destination by proving that we can deliver world-class events,” says Ulrika Scoliège, project manager at the Gothenburg Convention Bureau.
During the concert intermission, Sten Cranner, General Manager and Artistic Director of the Gothenburg Symphony Orchestra, gave the guests an exciting presentation of the orchestra and its history.
Gothenburg Symphony Orchestra – the Swedish national orchestra
The Gothenburg Symphony Orchestra gives about 100 concerts per year. Besides performing at the Gothenburg Concert Hall and touring internationally, the GSO plays every summer at Götaplatsen square during the Gothenburg Culture Festival and in Slottsskogen city park on 6 June, as well as giving guest performances at Vara Concert Hall.
The Gothenburg Symphony Orchestra, Chief Conductor Santtu-Matias Rouvali, pianist Alice Sara Ott and percussionist Martin Grubinger gave guest performances in Stockholm, Hamburg, Berlin, Munich, Frankfurt, Cologne, Vienna and Salzburg on 16 February–1 March 2019.