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Agonist Parfums of Gothenburg wins Swedish Design Awards 2017

Parfymflaska.
Photo: Press image.

Agonist, a perfume maker from Gothenburg, has won gold in the Swedish Design Award for its perfume bottle No 10 White Oud in the product design category.

The winning design was created by Christine and Niclas Lydeen, who founded Agonist in 2008. Agonist is one of the most successful and coveted brands in today’s international niche perfume market. Christine and Niclas Lydeen live on the island of Donsö in the Gothenburg Archipelago, and their perfumes are inspired by nature and the environment.

“For elegance, mystique and a feeling for detail – charismatically packaged in a way that suggests gold from afar”, was the jury statement explaining why Agonist won a gold medal.

The Swedish Design Award is an annual competition open to anyone who works with graphic design. The aim of the Award is to promote and develop Swedish graphic design and communication. The criteria judged are communication, effect, craftsmanship and feeling. In addition to Agonist, there were two other gold medal winners: Göteborg Opera 17/18 and I huvudet på Folkteatern.

Hear Christine and Niclas talk about their perfumes (at 2.10 in the clip).