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Ideas & Inspiration

In Gothenburg there is a lot to discover. Cool shops, fun architecture, exhibitions, bars and restaurants are only a few reasons for making a trip to the city. Here you will find the latest places and some of Gothenburg’s hidden favourites. Find your inspiration at and follow us on

Gothenburg has many cosy cafés where you can have a "fika" and a traditional cinnamon bun – a popular choice…

Gothenburg is a very family-friendly city with most of the attractions within walking distance or accessible by tram or bus.…

The compact city centre makes it easy to walk from the green groves of Slottsskogen to the Botanical Garden's flower…

Local design merges with global trends in the shopping districts of Gothenburg.

Your guide to music, performing arts, literature, film and exhibitions in Gothenburg.

Over 20 islands with an endless amount of gems to discover.

2020 is packed with sports, culture and music events. Here are some of our favourite highlights.

Gothenburg may be Sweden’s second city, but when it comes to food, this charmingly rebellious coastal town constantly punches above…

Taking local produce to a new level with Krister Dahl.

The coolest things in the city - at the moment.

Go beyond the city centre to find cosy areas with unique charm and style.

Here are 10 things you must do to get a taste of the city.

Contact us for more information

Eva Lehmann, Head of Unit PR, campaign & travel trade
+ 46 706 51 52 44

Sofie Mantzaris, PR Manager
+46 72 705 06 16

PR Manager for UK, China/India and other markets.

Charlott Holmåker, PR Manager

PR manager for Sweden, Norway and Denmark.

Petra Gamerdinger, Travel trade & PR Manager
+ 46 31 368 42 24

PR Manager for Germany and US.