Congresses, large meetings and conferences are important sources of revenue and help to showcase Gothenburg. Global competition is fierce, however. To support the continuing growth of the city as a destination for meetings, the Meetings business area at Göteborg & Co has a targeted range of development and promotion activities.
Foto: Gothia Towers
Gothenburg will be a leading global destination for sustainable meetings.
City of Meetings objectives for 2021.
The Meetings business area at Göteborg & Co also goes under the internationally recognised name of Gothenburg Convention Bureau.
What does a Convention Bureau do?
A Convention Bureau (CVB) takes a strategic approach to destination development in a specific location by promoting meetings. A CVB contributes to the location’s brand and its long-term growth. A large part of the work of a CVB involves encouraging and supporting local individuals to submit bids and attract national and international meetings to the location. CVBs also have the task of helping municipalities, universities, authorities and other organisations to highlight their activities and the destination in which they operate, through meetings. Another very important part of the work of a CVB is to clarify the values of the destination and encourage more people to promote it as a location for meetings. A convention bureau provides these services free of charge.
Role of the Meetings business area
The Meetings business area markets and sells Gothenburg as a destination, primarily to international scientific gatherings, political meetings and large corporate meetings. In addition to promoting growth and highlighting research, innovation and business in the city, the meetings industry also makes Gothenburg a more attractive place to study, work and invest in.
The Meetings business area is committed to developing forums where the public sector, industry and academia can meet and agree on joint action that benefits the meetings industry.
Meetings collaborates with the West Sweden Tourist Board and Västra Götaland Regional Development Committee – through the Meetings Industry Council (Mötesindustrirådet) for example.
Sustainability – a key to success
Gothenburg is a leading host of sustainable meetings in Scandinavia. The entire city takes a focused approach on issues relating to sustainability, the environment and the climate, and as a meeting destination we are proud of our top ranking in the ICCA Scandinavian Destinations Sustainability Index.
The environmental diploma scheme is another important part of the sustainability efforts of the Meetings business area. Read more about the sustainability efforts of the Meetings business area and the work behind the Sustainable Gothenburg and Green Meeting Industry Council projects at goteborg.com.