Our Activities

As Gothenburg grows, the tourism industry has a vital role to play. In part by creating jobs, but also by contributing to an attractive and lively city with culture, events, gastronomy and other experiences that benefit both visitors and the people of Gothenburg.

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Foto: Skyflyers

Visitors come to Gothenburg for a variety of reasons. They’re participating in a major congress or convention, they’re going to an event or they’re simply here to enjoy themselves. The visitors are part of what creates the basis for hotels, restaurants, shopping, stadiums and other qualities that help make a city a lively and vibrant place, not just to visit but to live and work in. Conventions and summits are important platforms for knowledge, business and academia, and major events help put Gothenburg on the map globally.

Göteborg & Co’s mission is to market and help develop Gothenburg as a city of tourism, meetings and events. They are the three pillars of the destination Gothenburg.

Read more about how we work within our departments below.