Marketing Material

Together we are building a strong image of Gothenburg

This page provides information and material about Gothenburg, to help destination stakeholders to market the city in different contexts. Sweden and Gothenburg are relatively unknown destinations from an international viewpoint. This makes it important to join forces and reach out with as strong an image as possible. We have put together a selection of toolboxes to make it easier for you to get involved in marketing and talking about our city from different destination perspectives. For copyright reasons the toolbox Events and destination campaigns is password-protected.

Please make use of our toolboxes, share our campaigns or use our material for inspiration when you create your own content.

Hopefully you already have the most important tool of all – a love of the city.

To supplement these toolboxes we have produced a video that reflects the image we want to convey for the destination, by describing our view of the city, its personality and our attitude towards the world and other people. This video is part of our brand platform and is an aid to help you set the right tone when you create your own messages in words and/or images. This means that the video is not intended for advertising and cannot be downloaded.