Development of the visitor industry

This page provides a summary of statistics that describe the development of the tourism industry in terms of tourism turnover, effects on employment, guest nights and market shares. These facts allow us to measure the effects of our work and decide where initiatives and investments are needed.

 

Record number of visitors in 2015 – yet again.
gastnatter_ENG-01

Source: Swedish Agency for Economic and Regional Growth/Statistics Sweden

Commercial guest nights are one of the few available internationally comparable key ratios that enable us to monitor our development.

There have never been so many overnight stays at hotels and hostels in Gothenburg. The number of commercial guest nights totalled 4,487,713 and we continue to see strong growth in our priority markets. The number of visitors from the UK alone rose by 23 per cent. Compared with 2014, the number of guest nights rose by 10 per cent, and most new visitors came from abroad. This is especially pleasing since the international market has the greatest growth potential for the destination.

Guest nights in Gothenburg by nationality
Hotels, hostels and leisure cottages 2015

Source: Swedish Agency for Economic and Regional Growth/Statistics Sweden

Domestic tourists still make up the largest share of visitors. The main international markets are the UK, Germany and Norway. Norway is by far the largest international market. We have the greatest potential for growth in the international market. In partnership with Visit Sweden and the West Sweden Tourist Board, Göteborg & Co assesses the market and co-ordinates initiatives to achieve maximum impact.

Other foreign markets with great growth potential are the USA and China.

Export value of Swedish business 2014

turist export_ENG-01

Source: Swedish Agency for Economic and Regional Growth/Statistics Sweden

When you look at export value you can see that the visitor industry is great business for Sweden. Apart from generating tax revenue, the visitor industry also creates exceptional employment opportunities. Each newly opened hotel creates many new jobs. Importantly, it creates jobs for young people and those who have been excluded from the employment market.
The visitor industry does not just create jobs and sustainable growth, it also makes the city more attractive. When we choose where to live, work, study or invest, we tend to choose a city we know and associate with positive values. This is an area where the visitor industry plays a big role by making Gothenburg an even better city.

Trend in guest nights in metropolitan regions
January–December 2015

utv gästnätter storstad_ENG-01

The number of guest nights spent at hotels, hostels and cabin villages rose sharply in the three metropolitan regions in 2015. They all rose by more than the national average in per cent.

Source: Swedish Agency for Economic and Regional Growth/Statistics Sweden

How do tourists spend their money in Sweden?

Leisure and business travellers from Sweden and abroad spend more than SEK 268 billion while travelling in Sweden. The largest share is spent on accommodation and restaurants. Culture and services is the smallest item, but have also risen most since the year 2000.

Source: Swedish Agency for Economic and Regional Growth/Statistics Sweden