News about: Trade and industry group

The project “Good Job”, created by Passalen in early 2018, got a new boost this summer with its new job model for young people with disabilities. It is about having a young leader who follows and supports employees during work. After a very successful test period and satisfied employers, the project will continue in the autumn.

The” Good job employee” Erica takes care of the kids’ area at Ica Nära Nya Varvet. Photo: Åza Rydberg.

Good job is for young people with disabilities who want an extra or summer job. The project started in January and an app where you can apply for a job was launched in late June. Thanks to the app, the target group can apply for extra jobs advertised by employers.

During the summer of 2018, Passalen tested the possibility of creating summer jobs for young people with disabilities. The work model is based on having a young leader from Passalen helping the employee in the work tasks. In this way, he/she can work with a support and the employer gets a mentor in place.

Four employers, including ICA Near Nya Varvet and the Election Authority, chose to join the concept and offered summer jobs to five people. Three young leaders employed by Passalen supported Good job employees at workplaces.

The work model was successful and received good feedback from the employers. The Good job employee Ahmad even got a new employment at the Election Authority right after his extra job.

“I would like to thank Good Job for the opportunity you created for me! After the job I got a call from Sofia from the Election Authority who asked me if I wanted to come and help them with ballots sorting. I’m so grateful and glad you chose me, “said Ahmad, Good job employee at the Election Authority.

Good job employee Ahmad prepares the elections at the Election Authority. Photo: Åza Rydberg

“Being able to help those who stand far from the work market to get a foot into working life is a benefit to me. If we were all able to see the strength of people with disabilities instead of thinking that they have reduced capabilities, we would soon be able to reach a more inclusive and equal society” says Åza Rydberg, Project Manager for Good Job at Passalen.

The Trade and Industry group at Göteborg & Co supported the project by enabling young leaders to work with Good job employees during their extra job.

Following a successful project in 2017, the art & theatre association Meeting Plays is back with a new summer theatre in Biskopsgården. Together with professional stage performers and youth leaders, young people from Biskopsgården and Torslanda produce and perform a unique show. “Hej Blå” street theatre has now performed in a variety of locations in Biskopsgården. The Trade & Industry Group at Göteborg & Co, which supported the project, attended one of the performances.

Photo: Göteborg & Co

On a warm, sunny afternoon around 80 children from nearby pre-schools and housing estates gathered in the area where the mobile arts centre, a blue caravan, had parked up for the day. They had come to watch a performance of the new theatre adventure “Hej Blå”, produced by 15-year-olds from Biskopsgården as part of a summer project. The young performers, who had recently finished their last year at school, had been working for six hours a day, alongside professional stage performers to write, rehearse, and perform the show during a tour of Norra Hisingen.

“Last year the youngsters performed in front of an audience of the same age, but this year they wanted to do something different. We changed it so that the group performs a show aimed at younger children from pre-schools and nearby housing estates. This makes it much more fun for them and they learn different forms of street theatre, in which you never know how the audience will react!” say Åsa Janson and Anna Leyman, both project leaders for Meeting Plays.

After a greeting by the “Raspberry Princess” we see movement in the caravan. A group of strange characters all dressed in blue, with masks and painted faces, emerges from the little caravan. These are the aliens. Their spaceship has crashed on Earth and the group is trying to communicate with us as best they can. Thanks to a combination of tricks, dance and music the aliens succeed in communicating with the clearly impressed children in the audience, who welcome the blue group with big smiles.

In an adventure lasting 30 minutes, during which hardly a word is spoken, the children learn to welcome those who look different – people who may look weird at first but turn out to be really nice and interesting when you make an effort to communicate with each other.

The project collaborated even with another summer holiday initiative called Bonnier Hoops, which is also aimed at children in Norra Biskopsgården, where the theatre group had the opportunity to present their project and play live music.

Admir Lukacevic is the founder and CEO of idrott Utan Gränser. Photo: Crelle Ekstrand

Hello Admir! Tell us more about yourself.

I’m the founder of the organisation Sports without Borders (Idrott Utan Gränser). I came to Sweden as a refugee child in the 1990s and lived in a segregated area. It felt to me as if there were few opportunities and it was easy to head down the wrong path. Sport was my salvation. For 10 years I worked with children and young people and tried to get children to be seen and acknowledged through Sports without Borders. I never imagined that I would leave Landskrona until the day I got a letter from the Royal Palace telling me that I had been nominated for an award as the best leader in the voluntary sector. And out of the hundreds nominated it was me who received the royal award for my work and got to shake hands with the king. In 2014 I was also honoured to be awarded the title of best social entrepreneur.

How has Sports without Borders developed in the 2018 academic year?

Nationally, we saw massive growth of 629 percent! We now reach 26,553 children and young people every week all over Sweden. Things also went very well in Gothenburg. We have managed to reach more schools, and especially girls, as 52 young girls joined us to start playing football. The number of participants in other sports also increased and we have seen much more active participation in general in Gothenburg. Young people come along, try it out, take part and stay. We have also given several young leaders their first full-time job. Most of the leaders are excluded from the labour market in some way, but they are very talented and can relate to and inspire the children. So, as well as inspiring the kids through meaningful leisure activities in school and after school, they also become more employable in the labour market by getting their first job.

What are your plans for next year? Any new developments or ideas?

The City of Gothenburg gave us a good evaluation, which confirms the value of our important work. We have also seen clear impacts from other assessments and from schools. The kids are not products; it’s all about building relationships and working sustainably for the long term. Looking ahead to next year we are hoping to work closely with more companies and get a long-term agreement with the City of Gothenburg. Right now, the organisation is working in several areas, but the main focus is Norra Hisingen. I want to develop activities in more areas and get more children to be seen and acknowledged.

15 international journalists visited Gothenburg on Thursday to learn about the city’s open attitude and sharing culture in business and in the hospitality industry. During the day they visited AstraZeneca, Lindholmen Science Park and were given a guided tour of central Gothenburg.

International journalists at Astra Zeneca.

“Gothenburg always has something interesting to offer visitors, and today we have fantastic weather as well. Self-driving cars are a hot issue right now and there are lots of questions the average person wants answers to, so I hope we will get some answers today,” said journalist Irina Dergacheva during a visit to Zenuity.

The visit is part of an initiative taken by Göteborg & Co and Business Region Göteborg. Together, they have engaged with businesses and the hospitality sector in Gothenburg with the aim of welcoming international visitors and sharing stories of what the Gothenburg region has to offer.

“We are doing this to raise the international profile of Gothenburg and establish it as one of the most rapidly expanding metropolitan regions in Europe. The hospitality industry, trade & industry and academia are all experiencing a tremendous phase of growth,” says Stefan Gadd, Press & Corporate Communications Manager at Göteborg & Co.

One part of the project, known as Gothenburg Open Source, involves highlighting openness as a unique asset in Gothenburg. This was the reason for inviting foreign correspondents from various countries who are based in Stockholm on a one-day study trip. The ambition for the future is to get greater involvement among businesses and the hospitality sector, to raise international awareness of Gothenburg’s appeal as an innovative, open and creative city.

“Our mission is to strengthen the business development potential of Gothenburg, while Göteborg & Co is responsible for marketing the destination. These two tasks go hand in hand, and it will become increasingly important to trade & industry that the city is an attractive place to invest in and live in,” says Maria Leffler from Business Region Göteborg.

Around SEK 1000 million will be invested in Gothenburg by the year 2035 and the city will see considerable growth in housing and employment. One of the goals of Gothenburg Open Source is to encourage more people to experience the city and its atmosphere of openness and sharing culture, which makes the city feel bigger than it actually is.

#gbgtechweek in Gothenburg, 21st–25th of May 2018. Taking place for the fourth year in a row, this is an event designed to raise awareness of Gothenburg’s tech and startup scene and showcase all the city has to offer as an exciting base for entrepreneurs.

Photo: #gbgtechweek

#gbgtechweek is a non-profit organisation founded to support Gothenburg’s entrepreneurs and startup companies by organising and coordinating an event week in May each year.

Throughout the week, inspiring lectures, workshops, hacks and launches relating to technology, startups and enterprise take place at various venues across the city. All the events are free to attend and open to everyone. See the full programme here.

The Trade & Industry Group at Göteborg & Co is a partner of #gbgtechweek, which aims to raise the profile of Gothenburg’s tech and startup scene.

Magasin Göteborg was distributed as a supplement to the trade journal Dagens Industri on the 16th of May 2018. The theme for this year is “Stories from the city with attitude” and how this idea is expressed in Gothenburg. The magazine is published on behalf of Business Region Göteborg and the Trade & Industry Group at Göteborg & Co.

Attitude and the will to succeed are vital elements in the city’s development. This year, Magasin Göteborg turns the spotlight on entrepreneurs, scientists and innovators who truly believe in their projects and their city. What do Gothenburg companies see as the keys to export success? How could a quantum computer help to develop self-driving cars? Which are the hottest companies to watch in the city right now?

You can also read about the importance of artificial intelligence to Stena Line, big projects that are being planned for Gothenburg’s 400 years anniversary in 2021, about the queen of entertainment, Cissi Stenborg, and much more.

The purpose of Magasin Göteborg is to showcase all the innovative people and the diversity of companies and events in the region, which together make Gothenburg an even more attractive city to work in, live in and visit.

Read Magasin Göteborg online here (in Swedish only) and give us your feedback at #magasinGBG

Magasin Göteborg 2018

143 young people from Gothenburg were given jobs during the three-hour Skarpt Läge jobs fair that took place on 23 February 2018. The budget for this year’s fair was 200.000 SEK, which works out at 1400 SEK per job.

Photo: Fredrik Karlsson/Skarpt Läge

The fair attracted a total of 1,146 visitors in the 18 to 30 age group. The jobs fair continues to grow each year and the value of having a physical place to meet was proven once again. The concept is simple: the 48 employers who exhibited at the Radisson Blu Scandinavia hotel all had something to offer in the shape of jobs, training courses or internships.

“We focus on entry jobs. We want to provide a meeting place in Gothenburg that offers young people the quickest route into working life,” says Lotta Forsberg, who has been a project manager since the fair began in 2014.

“The unique appeal of the Skarpt Läge fair is its simplicity. It’s easy for companies to take part. And it’s easy for job seekers to meet employers who have recruitment needs, but above all there is reassuring guidance and follow-up for participants and for exhibitors,” says Fredrik Karlsson, Chairman of Skarpt Läge.

The fair is built on a partnership between the Trade & Industry Group at Göteborg & Co, Team Göteborg, Radisson Blu Scandinavia hotels, the Swedish Public Employment Service, Visita and the association Skarpt Läge. Despite the fantastic results this is just the start. It is hoped that Skarpt Läge will not only be the best jobs fair for young people in Gothenburg, but that it will become the best platform for young people to gain entry to the employment market in Sweden.

Start cultivating an interest in natural sciences from an early age, provide more role models, encourage lifelong learning and work together to strengthen influence. These were some of the ideas discussed during the round table discussion with politicians, business leaders and academics.

Photo: Göteborg & Co

Just over an hour before the opening ceremony of the International Science Festival Gothenburg at the Draken cinema in Gothenburg, Heléne Hellmark Knutsson, Swedish Minister for Higher Education and Research, met representatives of trade & industry and academia at a round table meeting. The group discussed the collective steps that can be taken to support people and meeting places against growing disinformation and resistance to facts. This is a question that everyone present felt was important.

During the hour-long conversation they discussed the importance of fostering an interest in science at an early age and giving everyone opportunities to choose science later in life, regardless of where they live, their family background, financial opportunities, gender, etc. It was also stressed that those who do not choose science should have easy access to academic knowledge. Having good role models in science is also important, and one suggestion was to set up a prize in the name of a prominent scientist such as Hans Rosling. The group also agreed on the need for collaboration and a shared vision.

The round table discussion was held for the first time during the International Science Festival as a follow-up to March for Science 2017, with the goal of developing new platforms for collaboration between business, academia and politics.


Heléne Hellmark Knutsson, Swedish Minister for Higher Education and Research

Jan-Olof Jacke, CEO, AstraZeneca Sweden

Pia Sandvik, CEO, RISE Research Institutes of Sweden

Maria Knutsson Wedel, Vice President of Education and Lifelong Learning at Chalmers University of Technology

Mattias Goksör, Pro-Vice-Chancellor, University of Gothenburg

Göran Blomqvist, CEO, the Swedish Foundation for Humanities and Social Sciences

Carl Johan Sundberg, professor and chairman of the science council of the International Science Festival

About the International Science Festival

Attracting around 70,000 visits each year, the International Science Festival in Gothenburg is one of Europe’s leading popular science events, and the largest knowledge festival held in Sweden. Since 1997 the International Science Festival has provided a meeting place for sharing knowledge, inspiration and new perspectives. Each year the festival offers three programmes: one for academia, one for industry and one for the public that is accessible and free to all.

International Science Festival in Gothenburg is a sustainable festival that focuses on environmental, social and economic issues.

Sponsors: Chalmers University of Technology, the Trade & Industry Group at Göteborg & Co, the City of Gothenburg, the Swedish Foundation for Humanities and Social Sciences, Swedish Research Council and Vinnova.

Jibril Jallow, Malin Engelbrecht and Lennart Johansson. Photo: Göteborg & Co/ Pauline Pontois

After five years as chairman of the Trade & Industry Group, Malin Engelbrecht is handing over the baton to Jibril Jallow, Regional Director at SEB, one of Sweden’s largest banks. Hello Jibril!

Hello Jibril! Tell us about yourself

I am Deputy Regional Director of SEB, and after moving to Gothenburg two years ago I already feel at home in the city. I’m an inquisitive person who is thirsty for insight and is constantly learning from fresh encounters and people.

What are your aims in this role?

First, I want to build on the unique and very special tradition of collaboration between trade & industry, academia and the city.

Second, I want to build on the strength that exists in the Trade & Industry Group and combine this with the individual strengths and unique skills of our members.

It is also important to further develop what we can contribute as a group, aside from monetary support. There is so much expertise within each organisation that we can use even more effectively to make an even bigger difference in the Gothenburg region together.

What do you think should be the main focus of development in Gothenburg right now?

The most important thing is to make the city even more attractive as a place to live, work, study, visit and develop in. This is the absolute priority; people need to feel a sense of belonging and community as residents, in just the same way as our companies do in the Trade & Industry Group.

This year’s Junior Achievement fair took place at the Swedish Exhibition & Congress Centre on 5 March, where the theme was Entrepreneurship for Real. Junior Achievement gives high-school students the opportunity to set up, run and wind down companies within an academic year. The JA fair brings together 1,200 young people from 44 schools in the Gothenburg region to exhibit, display and sell their products and services. This year’s fair was a big success, drawing a record number of exhibitors.

Photo: Pauline Pontois/Göteborg & Co

There was non-stop activity at the Swedish Exhibition & Congress Centre on this Monday afternoon. The students, who have spent the past year developing their companies, are very enthusiastic about selling their products. Some use flyers or attractive stands to grab attention, while others stand in the aisles and try to entice potential customers. Among the 323 exhibitors we meet high-school students Ella Landqvist, Karin Nilsson and Cornelia Hernheimer from Mikael Elias Gymnasium. They are behind the company Green Taste, which offers an environmentally inspired tea kit. Their kit includes a mug with a pattern they designed themselves, a selection of organic teas and home-made chocolate truffles. The fair has been a success for them, they explain with big smiles.

“It’s actually a lot of fun standing here. I thought it would be quite hard work standing here for seven hours, but it’s great fun meeting new people. We’ve sold more than we expected, which is a bonus!” says Ella Landqvist, webmaster at Green Taste UF, Junior Achievement.

“Lots of people want to get in touch and talk – you can discuss your product or stand, get new perspectives on them and learn how to evaluate your product. It’s very rewarding,” adds Karin Nilsson, who is CEO of the JA company.

Karin Nilsson and Ella Landqvist from Green Taste UF. Photo: Göteborg Co/Pauline Pontois

The Trade & Industry Group is a partner to Junior Achievement, as well as hosting the big JA Company of the Year competition, in which the Safe Steps JA company from Engströms Gymnasium won the gold medal. Safe Steps manufactures a training vest with reflectors and an embedded panic alarm. The company wants to draw attention to violence against women and influence attitudes in society. The prize was awarded by Christian Westerberg from the Trade & Industry Group, who explained the choice as follows:

“By creating a solution to a clear problem the company has shown impressive entrepreneurship. They have laid the foundations for their success with a thorough market survey. They have completed the Junior Achievement year with style, from start to finish. Above all, they let everyone feel they are on a safe track, for as long as is needed. The track now leads straight to the Swedish championships!”

Photo: Ung Företagsamhet

More than 1,100 people came to the Radisson Blu Scandinavia hotel in Gothenburg to visit the Skarpt Läge jobs fair. For the fifth year in a row young adults between the ages of 18 and 30 are matched with companies that can offer them a job on the spot.

Photo: Fredrik Karlsson/Skarpt Läge.

“Visitors bring their CVs, come to the fair and get to meet 51 exhibitors who all have something to offer. This year there were around 850 jobs available and we had a wide range of businesses represented,” said Fredrik Karlsson Project Manager for Skarpt Läge.

There was a lot of interest in Skarpt Läge 2018, and during the three-hour fair 1,146 people visited the fair, which is a slight rise on last year.

“The level of interest is high and considerably more young people came on their own this year. It’s clear that we have reached a bigger audience than before,” says Lotta Forsberg, who set up Skarpt Läge together with Fredrik Karlsson.

“Last year over 200 of the visitors got jobs, and six months later just over 120 of them still had those jobs. We will find out what the figure is for this year on 12 April. But I do know that one of the visitors was given a job trial as a chef two hours after visiting Skarpt Läge. If everything goes well that will lead to a permanent job.”

The exhibitors this year included Telia, The City of Gothenburg, Friskis & Svettis and Jollyrum.

Skarpt Läge is a joint initiative between Team Göteborg and the Trade & Industry Group at Göteborg & Co, Radisson Blu Scandinavia, the Swedish Public Employment Service and Visita, with the goal of becoming the best job event for young people in Sweden.

On 7–8 February, this year’s Connect2Capital event was held at the Clarion Post Hotel, where investors and growth companies meet to match up ideas with capital. Drawing around 450 participants from 14 countries, the event continues to generate valuable meetings with companies that are seeking capital and investors.

Photo: Cim Ek

For two days each year, local, national and international entrepreneurs and investors take over the Clarion Post Hotel. The Connect2Capital event enables companies that are seeking capital to meet investors and business angels at a single venue.

“It can sometimes be difficult to reach out with your product, so this is a great opportunity to meet everyone at the same time,” said Marlene Sjöberg, founder and CEO of the IT company RaceOne, which is developing an app for monitoring competitors in various sporting events.  “This is the first time I’ve taken part at Connect2Capital, and I think it’s a great idea and a natural meeting place for networking.”

In addition to a stage programme with keynote speeches and pitches by companies, the entrepreneurs have an opportunity to pre-book individual meetings with investors to sell their ideas as effectively as possible.

“It’s important for the participants to prepare in order to make good deals. Companies that are seeking capital need to practise their pitches and business angels need to do their research. One development opportunity could be to arrange a number of smaller meetings during the year as practise sessions,” says Stina Jernhed, Business Developer at Connect Väst and Project Manager for Connect2Capital.

The Trade & Industry Group has been co-arranger of Connec2Capital since 2014.